КФУ. Карточка публикации. Hotel business advertising specificity and its psychological examination procedure

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ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ

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HOTEL BUSINESS ADVERTISING SPECIFICITY AND ITS PSYCHOLOGICAL EXAMINATION PROCEDURE

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2015

Язык

английский

Авторы, сотрудники КФУ

Добротворская Светлана Георгиевна, автор

Устин Павел Николаевич, автор

Другие авторы

Курбацкая Татьяна Борисовна, автор

Библиографическое описание на языке оригинала

Kurbatskaya T.B. Hotel business advertising specificity and its psychological examination procedure / T.B. Kurbatskaya, S.G. Dobrotvorskaya, P.N. Ustin // International Review of Management and Marketing. - 2015. - Vol.5, Is.. - P.73-78.

Аннотация

The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.

Ключевые слова

Hotel Business, Advertising, Hotel Advertising, Advertising Features, Advertising Composition

Название журнала

International Review of Management and Marketing

URL

http://www.scopus.com/inward/record.url?eid=2-s2.0-84949232225&partnerID=40&md5=49a4182f45d82c003af9c197cd45667f

Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку

https://repository.kpfu.ru/?p_id=139364

Файлы ресурса

Название файла	Размер (Мб)	Формат
Statya_skopus_Dobrotvorskoj.pdf	1,14	pdf	посмотреть / скачать

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Добротворская Светлана Георгиевна	ru_RU
dc.contributor.author	Устин Павел Николаевич	ru_RU
dc.contributor.author	Курбацкая Татьяна Борисовна	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Kurbatskaya T.B. Hotel business advertising specificity and its psychological examination procedure / T.B. Kurbatskaya, S.G. Dobrotvorskaya, P.N. Ustin // International Review of Management and Marketing. - 2015. - Vol.5, Is.. - P.73-78.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=139364	ru_RU
dc.description.abstract	International Review of Management and Marketing	ru_RU
dc.description.abstract	The article substantiates the need of the preliminary psychological examination of advertising. An overview and analysis of contemporary conceptual lines of the hotel advertising are given in the article. Features of advertising messages are shown on the example of some hotels. The effects arising from the improper construction of the advertising composition are given. Conclusions, revealing features of advertising strategies in the hotel business, in contrast to advertising in the commodity market are made.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Hotel Business	ru_RU
dc.subject	Advertising	ru_RU
dc.subject	Hotel Advertising	ru_RU
dc.subject	Advertising Features	ru_RU
dc.subject	Advertising Composition	ru_RU
dc.title	Hotel business advertising specificity and its psychological examination procedure	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU