| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2014 |
| Язык | английский |
|
Добротворская Светлана Георгиевна, автор
Устин Павел Николаевич, автор
|
|
Курбацкая Татьяна Борисовна, автор
|
| Библиографическое описание на языке оригинала |
Kurbatskaya T.B. Pareidolia illusions in advertising with ««Hidden«« symbolic images / Т.В. Kurbatskaya, S.G. Dobrotvorskaya, P.N. Ustin // Life Science Journal. - 2014. - Vol.11. № 9. - P.337-340. |
| Аннотация |
The article covers the problem of using «hidden« symbols that are actually imperceptible without
purposeful very careful examination of advertising picture. On the other hand «hidden« symbols
in advertising are highly effective as a psychological effect on consumer. The authors discuss
specifics of psychological effect of «hidden« symbols in advertising, analyze some symbols that
may be found in today advertising and demonstrate specifics of perception dependence of sex.
The authors have came to conclusion that hidden symbols in advertising pictures are not always
carefully selected and do not reflect initial intention. Besides «hidden« symbols often contradict
with advertising idea |
| Ключевые слова |
"Hidden" Symbols, Advertising, Intent analysis, Pareidolia illusions, Psychological effect |
| Название журнала |
Life Science Journal
|
| URL |
http://www.scopus.com/inward/record.url?eid=2-s2.0-84902314868&partnerID=40&md5=bbd235a819201a72713f7e14b30b7913 |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=139365 |
| Файлы ресурса | |
|
|
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Добротворская Светлана Георгиевна |
ru_RU |
| dc.contributor.author |
Устин Павел Николаевич |
ru_RU |
| dc.contributor.author |
Курбацкая Татьяна Борисовна |
ru_RU |
| dc.date.accessioned |
2014-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2014-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2014 |
ru_RU |
| dc.identifier.citation |
Kurbatskaya T.B. Pareidolia illusions in advertising with ««Hidden«« symbolic images / Т.В. Kurbatskaya, S.G. Dobrotvorskaya, P.N. Ustin // Life Science Journal. - 2014. - Vol.11. № 9. - P.337-340. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=139365 |
ru_RU |
| dc.description.abstract |
Life Science Journal |
ru_RU |
| dc.description.abstract |
The article covers the problem of using «hidden« symbols that are actually imperceptible without
purposeful very careful examination of advertising picture. On the other hand «hidden« symbols
in advertising are highly effective as a psychological effect on consumer. The authors discuss
specifics of psychological effect of «hidden« symbols in advertising, analyze some symbols that
may be found in today advertising and demonstrate specifics of perception dependence of sex.
The authors have came to conclusion that hidden symbols in advertising pictures are not always
carefully selected and do not reflect initial intention. Besides «hidden« symbols often contradict
with advertising idea |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
"Hidden" Symbols |
ru_RU |
| dc.subject |
Advertising |
ru_RU |
| dc.subject |
Intent analysis |
ru_RU |
| dc.subject |
Pareidolia illusions |
ru_RU |
| dc.subject |
Psychological effect |
ru_RU |
| dc.title |
Pareidolia illusions in advertising with ««Hidden«« symbolic images |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
EN 
中文 
ES 
Карта сайта
