| Форма представления | Тезисы и материалы конференций в зарубежных журналах и сборниках |
| Год публикации | 2016 |
| Язык | английский |
|
Гарифова Лилия Фуатовна, автор
Григорьева Екатерина Анатольевна, автор
|
| Библиографическое описание на языке оригинала |
Garifova L.F. A businessman's modern assistant [Text] / L.F. Garifova, E.A. Grigoreva // The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016) |
| Аннотация |
The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016) |
| Ключевые слова |
Accounts, social networks, busines |
| Название журнала |
The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016)
|
| URL |
https://doi.org/10.1201/9781315269184-12 |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=148506 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Гарифова Лилия Фуатовна |
ru_RU |
| dc.contributor.author |
Григорьева Екатерина Анатольевна |
ru_RU |
| dc.date.accessioned |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2016 |
ru_RU |
| dc.identifier.citation |
Garifova L.F. A businessman's modern assistant [Text] / L.F. Garifova, E.A. Grigoreva // The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016) |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=148506 |
ru_RU |
| dc.description.abstract |
The 5th International Congress on Interdisciplinary Behavior and Social Sciences 2016 (ICIBSoS 2016) |
ru_RU |
| dc.description.abstract |
The paper investigates how Russian small businesses can develop in Instagram social network. It provides a brief study of the most popular Russian social networks. The authors provide a review of custom applications that can assist small businesses to promote their Instagram account. One of the applications was tested over a long period, and a conclusion was drawn that most of the objectives proposed by applications did not work effectively in practice; the causes of inefficient operation were identified. All accounts in Instagram are classi-fied, and the category with the largest number of prospective buyers for small businesses is defined. We in-troduced two new notions ?liker? and ?imaginary liker?. The paper shows that social media have great impact on the development of small businesses in terms of improving customer relations and customer service, im-proved access to information, and reducing costs in terms of marketing, the sales growth. After interviewing 80 accounts of Kazan s |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Accounts |
ru_RU |
| dc.subject |
social networks |
ru_RU |
| dc.subject |
busines |
ru_RU |
| dc.title |
A businessman's modern assistant |
ru_RU |
| dc.type |
Тезисы и материалы конференций в зарубежных журналах и сборниках |
ru_RU |
|
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