Казанский (Приволжский) федеральный университет, КФУ
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INTERACTION OF PROCESSES OF THE NEWS AGENDA SETTING IN THE RUSSIAN REGIONAL MEDIA SYSTEM (AS EXEMPLIFIED BY THE REPUBLIC OF TATARSTAN)
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2016
Языканглийский
  • Дорощук Елена Сергеевна, автор
  • Манташашвили Магдана Зурабовна, автор
  • Библиографическое описание на языке оригинала Doroshchuk E.S.INTERACTION OF PROCESSES OF THE NEWS AGENDA SETTING IN THE RUSSIAN REGIONAL MEDIA SYSTEM (AS EXEMPLIFIED BY THE REPUBLIC OF TATARSTAN) / E.S. Doroshchuk, M.Z. Mantashashvili // The Academy of Marketing Studies Journal. Volume 20, Special Issue 2. 2016. PP. 58-64.
    Аннотация Scientific understanding of the issue of agenda setting with the help of mass media allows identifying and developing certain ideas about the mechanisms of media influence on the mass consciousness by designing different agendas and revealing some problem areas of their semantic content. Based on the fact that an agenda influences the authorities' formation process through the media practices and operation of mass media is defined as a method of forming a social majority opinion, the process of creating an agenda on different levels of TV channels was analyzed using a content analysis from the point of impact of a federal agenda on a regional one. The special features of this process include: traditional form of media presentation - a television interview - is an important agenda setting mechanism; it performs the functions of content adaptation for the audience, accumulation of the major thematic directions of an agenda, ranking, formatting, and management of a variety of agendas.
    Ключевые слова media, agenda, media agenda setting, media agenda, mutual influence of mass media
    Название журнала The Academy of Marketing Studies Journal.
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