| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2016 |
| Язык | английский |
|
Арсентьева Ляйсан Ильдаровна, автор
Булнина Ирина Сергеевна, автор
Кабашева Ирина Александровна, автор
Рудалева Ирина Анатольевна, автор
|
| Библиографическое описание на языке оригинала |
Kabasheva, I. A. Estimation of Using of Social Networks for Business Development / I. A. Kabasheva, I. A. Rudaleva, I. S. Bulnina, R. G. Zakirov, L. I. Arsentyeva // Proceedings of PICMET '16: Technology Management for Social Innovation. - 2016. - P. 1774-1777. |
| Аннотация |
2016 Proceedings of PICMET '16: Technology Management for Social Innovation |
| Ключевые слова |
Social Networks, using of Social Networks, Business Development, model, |
| Название журнала |
2016 Proceedings of PICMET '16: Technology Management for Social Innovation
|
| Ссылка для РПД |
http://dspace.kpfu.ru/xmlui/bitstream/handle/net/109363/16R0593.pdf?sequence=1&isAllowed=y
|
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=150781 |
| Файлы ресурса | |
|
|
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Арсентьева Ляйсан Ильдаровна |
ru_RU |
| dc.contributor.author |
Булнина Ирина Сергеевна |
ru_RU |
| dc.contributor.author |
Кабашева Ирина Александровна |
ru_RU |
| dc.contributor.author |
Рудалева Ирина Анатольевна |
ru_RU |
| dc.date.accessioned |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2016 |
ru_RU |
| dc.identifier.citation |
Kabasheva, I. A. Estimation of Using of Social Networks for Business Development / I. A. Kabasheva, I. A. Rudaleva, I. S. Bulnina, R. G. Zakirov, L. I. Arsentyeva // Proceedings of PICMET '16: Technology Management for Social Innovation. - 2016. - P. 1774-1777. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=150781 |
ru_RU |
| dc.description.abstract |
2016 Proceedings of PICMET '16: Technology Management for Social Innovation |
ru_RU |
| dc.description.abstract |
By polling people of various ages and professional
groups, we have assessed the possibility to implement social
networks as an efficient tool for business development in the
modern society. The results showed that consumer attitudes to
advertising on social networks for goods and services described
as positive, neutral and only 10% of it is irritating. At the same
time we have obtained the results of efficient using of social
networks, first of all, for polling the consumers, selecting the
personnel and promoting goods and services. If the consumers
purchase by 1% more goods via social networks, the efficiency
of using of social networks for business development will
increase by 0.3048%; if the employees use the social networks by
1% to solve the corporate tasks, the efficiency of using social
networks for business development will increase by 0.4056%. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Social Networks |
ru_RU |
| dc.subject |
using of Social Networks |
ru_RU |
| dc.subject |
Business Development |
ru_RU |
| dc.subject |
model |
ru_RU |
| dc.subject |
|
ru_RU |
| dc.title |
Estimation of Using of Social Networks for Business Development |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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