КФУ. Карточка публикации. Toponymy and Branding of Territories

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TOPONYMY AND BRANDING OF TERRITORIES

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2016

Язык

английский

Авторы, сотрудники КФУ

Панасюк Михаил Валентинович, автор

Щербинина Таисия Сергеевна, автор

Библиографическое описание на языке оригинала

T.S. Shcherbinina, M.V. Panasyuk Toponymy and Branding of Territories // Academy of Marketing Studies Journal – 2016. - Vol.20. - Special Issue 1. - pp.84-90

Аннотация

The article is devoted to problems of relationship between toponymy and territorial branding. Historical overview of classifications in toponymic researches is presented. Main methods of toponymic research, including mapping, comparative historical, structural, statistical, linguistic, and geographical are discussed. The importance of toponymic research as the factor of formation and development of the branding area is underlined. Contribution of toponymy for making and developing the brand, «Historical and cultural heritage« of the Republic of Tatarstan is revealed.

Ключевые слова

toponymic research, place names, brand, branding of territory

Название журнала

Academy of Marketing Studies Journal

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https://repository.kpfu.ru/?p_id=161269

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Панасюк Михаил Валентинович	ru_RU
dc.contributor.author	Щербинина Таисия Сергеевна	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	T.S. Shcherbinina, M.V. Panasyuk Toponymy and Branding of Territories // Academy of Marketing Studies Journal – 2016. - Vol.20. - Special Issue 1. - pp.84-90	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=161269	ru_RU
dc.description.abstract	Academy of Marketing Studies Journal	ru_RU
dc.description.abstract	The article is devoted to problems of relationship between toponymy and territorial branding. Historical overview of classifications in toponymic researches is presented. Main methods of toponymic research, including mapping, comparative historical, structural, statistical, linguistic, and geographical are discussed. The importance of toponymic research as the factor of formation and development of the branding area is underlined. Contribution of toponymy for making and developing the brand, «Historical and cultural heritage« of the Republic of Tatarstan is revealed.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	toponymic research	ru_RU
dc.subject	place names	ru_RU
dc.subject	brand	ru_RU
dc.subject	branding of territory	ru_RU
dc.title	Toponymy and Branding of Territories	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU