КФУ. Карточка публикации. Estimation of using of social networks for business development

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ESTIMATION OF USING OF SOCIAL NETWORKS FOR BUSINESS DEVELOPMENT

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2017

Язык

английский

Авторы, сотрудники КФУ

Арсентьева Ляйсан Ильдаровна, автор

Булнина Ирина Сергеевна, автор

Кабашева Ирина Александровна, автор

Рудалева Ирина Анатольевна, автор

Библиографическое описание на языке оригинала

Kabasheva, I.A., Rudaleva, I.A., Bulnina, I.S., Zakirov, R.G., Arsentyeva, L.I. Estimation of using of social networks for business development // PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings. Том: 2016-January. - С. 1774 - 1777

Аннотация

PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings

Ключевые слова

social networks, business development

Название журнала

PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings

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https://repository.kpfu.ru/?p_id=163807

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Арсентьева Ляйсан Ильдаровна	ru_RU
dc.contributor.author	Булнина Ирина Сергеевна	ru_RU
dc.contributor.author	Кабашева Ирина Александровна	ru_RU
dc.contributor.author	Рудалева Ирина Анатольевна	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Kabasheva, I.A., Rudaleva, I.A., Bulnina, I.S., Zakirov, R.G., Arsentyeva, L.I. Estimation of using of social networks for business development // PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings. Том: 2016-January. - С. 1774 - 1777	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=163807	ru_RU
dc.description.abstract	PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings	ru_RU
dc.description.abstract	By polling people of various ages and professional groups, we have assessed the possibility to implement social networks as an efficient tool for business development in the modern society. The results showed that consumer attitudes to advertising on social networks for goods and services described as positive, neutral and only 10% of it is irritating. At the same time we have obtained the results of efficient using of social networks, first of all, for polling the consumers, selecting the personnel and promoting goods and services. If the consumers purchase by 1% more goods via social networks, the efficiency of using of social networks for business development will increase by 0.3048%; if the employees use the social networks by 1% to solve the corporate tasks, the efficiency of using social networks for business development will increase by 0.4056%.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	social networks	ru_RU
dc.subject	business development	ru_RU
dc.title	Estimation of using of social networks for business development	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU