| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2017 |
| Язык | русский |
|
Гарифова Лилия Фуатовна, автор
Григорьева Екатерина Анатольевна, автор
|
| Библиографическое описание на языке оригинала |
Garifova L.F. A businessman's modern assistant / L.F. Garifova, E.A. Grigoreva // Trends and Issues in Interdisciplinary Behavior and Social Science/ Edited by Ford Lumban Gaol, Fonny Hutagalung, Chew Fong Peng, Zulkifli Md Isa and A.R. Rushdan
Taylor & Francis Group, 6000 Broken Sound Parkway NW, Suite 300, Boca Raton, FL 33487-2742 CRC Press 2017
Pages 55–59. |
| Аннотация |
Trends and Issues in Interdisciplinary Behavior and Social Science |
| Ключевые слова |
small business, crisis, enterprise, the information economy, the information technology, social network, Instagram |
| Название журнала |
Trends and Issues in Interdisciplinary Behavior and Social Science
|
| URL |
https://doi.org/10.1201/9781315269184-12 |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=164473 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Гарифова Лилия Фуатовна |
ru_RU |
| dc.contributor.author |
Григорьева Екатерина Анатольевна |
ru_RU |
| dc.date.accessioned |
2017-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2017-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2017 |
ru_RU |
| dc.identifier.citation |
Garifova L.F. A businessman's modern assistant / L.F. Garifova, E.A. Grigoreva // Trends and Issues in Interdisciplinary Behavior and Social Science/ Edited by Ford Lumban Gaol, Fonny Hutagalung, Chew Fong Peng, Zulkifli Md Isa and A.R. Rushdan
Taylor & Francis Group, 6000 Broken Sound Parkway NW, Suite 300, Boca Raton, FL 33487-2742 CRC Press 2017
Pages 55–59. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=164473 |
ru_RU |
| dc.description.abstract |
Trends and Issues in Interdisciplinary Behavior and Social Science |
ru_RU |
| dc.description.abstract |
This paper investigates how Russian small businesses can develop their use of the social network Instagram. It also provides a brief study of the most popular Russian social networks. The authors provide a review of custom applications that can assist small businesses to promote their Instagram account. One of the applications was tested over a long period, and a conclusion was drawn that most of the objectives proposed by applications did not work effectively in practice; the causes of inefficient operation were identified. All accounts on Instagram are classified, and the category with the largest number of prospective buyers for small businesses is defined. We introduce two new notions: 'liker' and 'imaginary liker'. The paper shows that social media have a great impact on the development of small businesses in terms of improving customer relations and customer service, improved access to information, and reducing costs in terms of marketing and sales growth. After interviewing 80 accounts of Kazan small businesses, we found a number of enterprises using applications for the promotion of their account. We also revealed some shortcomings in the entrepreneurs' work on Instagram. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
small business |
ru_RU |
| dc.subject |
crisis |
ru_RU |
| dc.subject |
enterprise |
ru_RU |
| dc.subject |
the information economy |
ru_RU |
| dc.subject |
the information technology |
ru_RU |
| dc.subject |
social network |
ru_RU |
| dc.subject |
Instagram |
ru_RU |
| dc.title |
A businessman's modern assistant |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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