Казанский (Приволжский) федеральный университет, КФУ
КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ
 
CREATIVITY AS A PROFESSIONAL SKILL OF THE MANAGER IN THE ERA OF GLOBALIZATION
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2019
Языканглийский
  • Миронова Маргарита Давыдовна, автор
  • Библиографическое описание на языке оригинала Mironova Margarita, Bushueva Aliya, CREATIVITY AS A PROFESSIONAL SKILL OF THE MANAGER IN THE ERA OF GLOBALIZATION//AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. - 2019. - Vol.9, Is.2. - P.37-40.
    Аннотация Abstract.The modern Russian economy, along with a ramp-up in raw material and industrial productionaccording to the main trends of the era of globalization. Globalization is the process of integration of different societies and countries. This phenomenon covers the flow of goods, services, labor, finance, information and ideas across national borders. The frequency and intensity of the flows relate to the upward or the downward direction of globalization as a trend. Globalization is defined as a process that is based on international strategies, seeks to expand global business operations and is caused by the facilitation of global linkages in relation to technological progress and socio-economic, political and environmental developments. In the article the author considers creativity asa socio-cultural function, as an economic one. Along with the core, the creative class includes an extensive group of creative professionals employed in business, finance and other related fields. In the article one of the directions of the creative activity of the manager is considered - creating a personal brand, on the basis of which the author makes a conclusion about the need to consider creativity as an integral part of the manager's professional skills.
    Ключевые слова trends, globalization, creative activity, professional skills.
    Название журнала AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH
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