| Форма представления | Статьи в российских журналах и сборниках |
| Год публикации | 2021 |
| Язык | английский |
|
Агеева Юлия Викторовна, автор
|
| Библиографическое описание на языке оригинала |
Chen N., Ageeva J.V. , Li Y. Advertising as a platform for language game / N. Chen, J.V. Ageeva, Y. Li // EntreLínguas. – 2021. – Vol.7, – № 1. Pp 12-21 |
| Аннотация |
The article discusses and analyzes different types of language games based on phonetic, lexical and grammatical means of the Russian language. Cases of the language game with the use of onomatopoeia, homonyms and nonce words are emphasized. The specific features of the linguistic phenomenon in the advertising are illustrated with appropriate examples. Reportedly, the advertising makes possible the language game and, in certain cases, is an ideal environment for its implementation. |
| Ключевые слова |
advertisements, language game, onomatopoeia, homonyms, nonce words |
| Название журнала |
Ecological consequences of biosphere processes in the ecotone zone of Southern Siberia and Central Asia: Proceedings of the International Conference. Vol. 2. Poster reports. Ulaanbaatar (Mongolia), September 6-8, 2010.
|
| URL |
https://www.researchgate.net/publication/350303639_Advertising_as_a_platform_for_language_game |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=253201 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Агеева Юлия Викторовна |
ru_RU |
| dc.date.accessioned |
2021-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2021-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2021 |
ru_RU |
| dc.identifier.citation |
Chen N., Ageeva J.V. , Li Y. Advertising as a platform for language game / N. Chen, J.V. Ageeva, Y. Li // EntreLínguas. – 2021. – Vol.7, – № 1. Pp 12-21 |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=253201 |
ru_RU |
| dc.description.abstract |
Ecological consequences of biosphere processes in the ecotone zone of Southern Siberia and Central Asia: Proceedings of the International Conference. Vol. 2. Poster reports. Ulaanbaatar (Mongolia), September 6-8, 2010. |
ru_RU |
| dc.description.abstract |
The article discusses and analyzes different types of language games based on phonetic, lexical and grammatical means of the Russian language. Cases of the language game with the use of onomatopoeia, homonyms and nonce words are emphasized. The specific features of the linguistic phenomenon in the advertising are illustrated with appropriate examples. Reportedly, the advertising makes possible the language game and, in certain cases, is an ideal environment for its implementation. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
advertisements |
ru_RU |
| dc.subject |
language game |
ru_RU |
| dc.subject |
onomatopoeia |
ru_RU |
| dc.subject |
homonyms |
ru_RU |
| dc.subject |
nonce words |
ru_RU |
| dc.title |
Advertising as a platform for language game |
ru_RU |
| dc.type |
Статьи в российских журналах и сборниках |
ru_RU |
|
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