| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2021 |
| Язык | английский |
|
Гарифова Лилия Фуатовна, автор
Григорьева Екатерина Анатольевна, автор
Половкина Эльвира Анасовна, автор
|
| Библиографическое описание на языке оригинала |
Ekaterina Anatolevna Grigoreva & Liliya Fuatovna Garifova & Elvira Anasovna Polovkina, 2021. «Consumer Behavior in the Information Economy: Generation Z,« International Journal of Financial Research, Sciedu Press, vol. 12(2), pages 164-171, April. |
| Аннотация |
International Journal of Financial Research |
| Ключевые слова |
Generation Z |
| Название журнала |
International Journal of Financial Research
|
| URL |
https://ideas.repec.org/a/jfr/ijfr11/v12y2021i2p164-171.html |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=263365 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Гарифова Лилия Фуатовна |
ru_RU |
| dc.contributor.author |
Григорьева Екатерина Анатольевна |
ru_RU |
| dc.contributor.author |
Половкина Эльвира Анасовна |
ru_RU |
| dc.date.accessioned |
2021-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2021-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2021 |
ru_RU |
| dc.identifier.citation |
Ekaterina Anatolevna Grigoreva & Liliya Fuatovna Garifova & Elvira Anasovna Polovkina, 2021. «Consumer Behavior in the Information Economy: Generation Z,« International Journal of Financial Research, Sciedu Press, vol. 12(2), pages 164-171, April. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=263365 |
ru_RU |
| dc.description.abstract |
International Journal of Financial Research |
ru_RU |
| dc.description.abstract |
The article examines the features of consumer behavior of Generation Z, the largest consumer group in the world today. The authors highlight the ability and willingness to purchase goods and services online as the main trends in changing consumer behavior, while the main means of getting information, choosing a product (service), and paying for a purchase today are smartphones and tablets actively used by representatives of Generation Z. Generation Z has been determined to be digital consumers boldly shopping online. They stay online most of their time (working online, studying online, social media from 3 to 6 hours a day, watching movies and entertainment content online, etc.) and before purchasing anything, Generation Z expects to access to and evaluate information, reads reviews, and conducts its research. Generation Z looks forward to co-creation with brands, participation in teams, and collaboration with managers; it expects innovation from their employers, leaders, and brands. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
|
ru_RU |
| dc.title |
Consumer Behavior in the Information Economy: Generation Z |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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