КФУ. Карточка публикации. Applying modern advertising technology in the activity of organizations operating within the sphere of social-cultural services and tourism

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APPLYING MODERN ADVERTISING TECHNOLOGY IN THE ACTIVITY OF ORGANIZATIONS OPERATING WITHIN THE SPHERE OF SOCIAL-CULTURAL SERVICES AND TOURISM

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2014

Язык

русский

Авторы, сотрудники КФУ

Галимов Шамиль Шагитович, автор

Нуртдинов Альберт Равилевич, автор

Фахрутдинова Лилия Раисовна, автор

Эйдельман Борис Мойшевич, автор

Библиографическое описание на языке оригинала

Eidelman B.M., L.R. Fakhrutdinova, A.R. Nurtdinov, S.S. Galimov, L.I. Abinova Applying modern advertising technology in the activity of organizations operating within the sphere of social-cultural services and tourism // Life Science Journal 2014, 11(12), p.448-450

Аннотация

This article addresses topical issues in the use of advertising in the activity of organizations operating within the sphere of social-cultural services and tourism. The author devotes much attention to working out and conducting advertising campaigns in tourism institutions and the use of Internet advertising in tourism.

Ключевые слова

tourism industry, advertising in tourism organizations, advertising campaign, Internet advertising, banner advertising

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https://repository.kpfu.ru/?p_id=95034

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Галимов Шамиль Шагитович	ru_RU
dc.contributor.author	Нуртдинов Альберт Равилевич	ru_RU
dc.contributor.author	Фахрутдинова Лилия Раисовна	ru_RU
dc.contributor.author	Эйдельман Борис Мойшевич	ru_RU
dc.date.accessioned	2014-01-01T00:00:00Z	ru_RU
dc.date.available	2014-01-01T00:00:00Z	ru_RU
dc.date.issued	2014	ru_RU
dc.identifier.citation	Eidelman B.M., L.R. Fakhrutdinova, A.R. Nurtdinov, S.S. Galimov, L.I. Abinova Applying modern advertising technology in the activity of organizations operating within the sphere of social-cultural services and tourism // Life Science Journal 2014, 11(12), p.448-450	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=95034	ru_RU
dc.description.abstract	This article addresses topical issues in the use of advertising in the activity of organizations operating within the sphere of social-cultural services and tourism. The author devotes much attention to working out and conducting advertising campaigns in tourism institutions and the use of Internet advertising in tourism.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	tourism industry	ru_RU
dc.subject	advertising in tourism organizations	ru_RU
dc.subject	advertising campaign	ru_RU
dc.subject	Internet advertising	ru_RU
dc.subject	banner advertising	ru_RU
dc.title	Applying modern advertising technology in the activity of organizations operating within the sphere of social-cultural services and tourism	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU