Kazan (Volga region) Federal University, KFU
Form of presentationArticles in international journals and collections
Year of publication2018
  • Akhmetshin Elvir Munirovich, author
  • Bibliographic description in the original language Akhmetshin, E. M., Ilyasov, R. H., Sverdlikova, E. A., Tagibova, A. A., Tolmachev, A. V., & Yumashev, A. V. (2018). Promotion in emerging markets. European Research Studies Journal, 21(Special Issue 2), 652-665.
    Annotation In the context of globalization and the importance of emerging markets, there is a need to study practical examples of product promotion in these markets. For Russia, the additional urgency is related to sanctions from the US and the EU, when the appeal to «friendly« developing countries is considered as the main (and in some cases- the only) export opportunity. Where to expand and how to proceed? What to look for marketing strategy? Where to find support? What barriers (risks) can be encountered on the export promotion path and how to circumvent them? These and other questions this work intends to answer. Its goal is to identify significant common factors and best practices for better product promotion in emerging markets. The research focuses on six emerging markets: China, Brazil, UAE, South Africa, Poland and Kazakhstan. The choice is due to the structural analysis of Russian exports for 2016, the preferences of expert analytics and, if possible, different geographical location.
    Keywords Product Promotion, Emerging Markets, Export, Brand, Partners.
    The name of the journal European Research Studies Journal
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059251571&partnerID=40&md5=c9ff3c5c7af9c833b13e01dc7a673cb1
    Please use this ID to quote from or refer to the card https://repository.kpfu.ru/eng/?p_id=194310&p_lang=2

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