| Форма представления | Статьи в российских журналах и сборниках |
| Год публикации | 2015 |
| Язык | английский |
|
Лопухова Ольга Геннадьевна, автор
|
| Библиографическое описание на языке оригинала |
The impact of gender images in commercials on the self-consciousness of adolescents. Psychology in Russia: State of the Art, 8(1), 100-111. |
| Аннотация |
Psychology in Russia: State of the Art |
| Ключевые слова |
commercials, gender images, identification, gender self-consciousness, adolescent |
| Название журнала |
Psychology in Russia: State of the Art
|
| URL |
http://psychologyinrussia.com/volumes/pdf/2015_1/2015_1_100-111.pdf |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=108942 |
| Файлы ресурса | |
|
|
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Лопухова Ольга Геннадьевна |
ru_RU |
| dc.date.accessioned |
2015-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2015-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2015 |
ru_RU |
| dc.identifier.citation |
The impact of gender images in commercials on the self-consciousness of adolescents. Psychology in Russia: State of the Art, 8(1), 100-111. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=108942 |
ru_RU |
| dc.description.abstract |
Psychology in Russia: State of the Art |
ru_RU |
| dc.description.abstract |
Television has a strong impact on gender-identity development. Theoretical analysis shows that the direct perception of different gender characteristics in advertising images has a specific impact on gender self-consciousness, primarily at the unconscious level. The purpose of our study was to uncover features of this impact.
In this study, the effects of advertising images on the gender self-consciousness of teenagers were investigated. Two hypotheses were examined:1.Perception of gender images in TV commercials has individual variability and is connected with gender features of self-consciousness (gender type of personality, gender differentiation of consciousness, the specifics of gender identification). 2.Direct perception of gender images in TV commercials has a differential influence on the transformation of verbal (cognitive) and nonverbal (emotive) levels of self-consciousness.
The commercials, which were for chocolate, contained different gender types of male and female i |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
commercials |
ru_RU |
| dc.subject |
gender images |
ru_RU |
| dc.subject |
identification |
ru_RU |
| dc.subject |
gender self-consciousness |
ru_RU |
| dc.subject |
adolescent |
ru_RU |
| dc.title |
The impact of gender images in commercials on the self-consciousness of adolescents |
ru_RU |
| dc.type |
Статьи в российских журналах и сборниках |
ru_RU |
|
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