КФУ. Карточка публикации. Marketing strategy of higher education institutions

КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ

RUS

- EN
- 中文
- ES

MARKETING STRATEGY OF HIGHER EDUCATION INSTITUTIONS

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2015

Язык

русский

Авторы, сотрудники КФУ

Каленская Наталья Валерьевна, автор

Библиографическое описание на языке оригинала

Marketing strategy of higher education institutions Authors of Document Kalenskaya, N.V. Year the Document was Publish 2015 Source of the Document Mediterranean Journal of Social Sciences 6 (1S3), pp. 146-150

Аннотация

The article reveals the essence of the formation of the university's marketing strategy allows us to adapt to the requirements of the market. Also in the article shows the results of the analysis of motives in choosing profession and the university. Also allow conclusions to strengthen the power of the brand of the university for prospective students.

Ключевые слова

Brand; Image of university; Marketing strategy; Of the university

Название журнала

Mediterranean Journal of Social Sciences

Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку

https://repository.kpfu.ru/?p_id=110594

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Каленская Наталья Валерьевна	ru_RU
dc.date.accessioned	2015-01-01T00:00:00Z	ru_RU
dc.date.available	2015-01-01T00:00:00Z	ru_RU
dc.date.issued	2015	ru_RU
dc.identifier.citation	Marketing strategy of higher education institutions Authors of Document Kalenskaya, N.V. Year the Document was Publish 2015 Source of the Document Mediterranean Journal of Social Sciences 6 (1S3), pp. 146-150	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=110594	ru_RU
dc.description.abstract	Mediterranean Journal of Social Sciences	ru_RU
dc.description.abstract	The article reveals the essence of the formation of the university's marketing strategy allows us to adapt to the requirements of the market. Also in the article shows the results of the analysis of motives in choosing profession and the university. Also allow conclusions to strengthen the power of the brand of the university for prospective students.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Marketing strategy of higher education institutions	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU