Казанский (Приволжский) федеральный университет, КФУ
КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ
 
PHENOMENON OF MASS CULTURE: PROBLEMS AND CONTROVERSIES
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2015
Языканглийский
  • Горячева Ольга Николаевна, автор
  • Патенко Гульчачак Ринатовна, автор
  • Кузнецова Евгения Владимировна, автор
  • Библиографическое описание на языке оригинала Goryacheva O.N.Phenomenon of Mass Culture: Problems and Controversies / E.V. Kuznetsova,O.N. Goryacheva, G.R. Patenko// Mediterranean Journal of Social Sciences. Vol. 6, No. 4, Juiy 2015. – Rome, Italy. – P. 296-301.
    Аннотация The authors' subject of investigation is mass culture as a phenomenon. Material achievement is one of the reasons for the dominance of popular culture, because the quality of its products is measured by commercial interest. That's why the philosophy of mass culture is a philosophy of material success. The authors determine other characteristic features of mass culture and differentiate mass culture of industrial society and mass culture of postindustrial society. They highlight all dangers that exist in the development of mass culture and underline the importance of ethnic cultures' keeping. Modern popular culture in its global modern form is a system of values, lifestyle, style and way of thinking of the American cultural model. Each ethnonational identity has its own mentality, values, traditions, customs, in contrast to mass culture, elusive, and based on technological progress, and on the desire to please an audience. We should keep ethnic cultures.
    Ключевые слова Mass culture, industrial society, mass media, clip-culture, communication.
    Название журнала Mediterranean Journal of Social Sciences
    URL http://www.mcser.org
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