| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2016 |
| Язык | английский |
|
Добротворская Светлана Георгиевна, автор
Калимуллин Айдар Минимансурович, автор
|
| Библиографическое описание на языке оригинала |
Kalimullin А.М. Higher Education Marketing Strategies Based on Factors Impacting the Enrollees? Choice of a University and an Academic Program / A.M. Kalimullin, S.G. Dobrotvorskaya // International Journal of Environmental and Science Education. - 2016. - Vol. 11. - № 13. - Р. 6025-6040. |
| Аннотация |
The relevance of studying the stated problem is due to the fact that for increasing the efficiency
of higher education marketing it is necessary to take into account several factors, namely,
factors that impact the choice of a university and an academic program by enrollees, as well as
socio-psychological characteristics of the latter, while systematic research of this problem has
not been done by now. The goal of this paper is to give recommendations for the
implementation of higher education marketing strategies aimed at potential enrollees. The main
method used by us for studying the stated problem was the questioning of 1515 enrollees of
Kazan (Volga region) Federal University (KFU) with subsequent statistical data processing. |
| Ключевые слова |
Marketing Strategies, factors, admission to the University. |
| Название журнала |
International Journal of Environmental and Science Education
|
| Ссылка для РПД |
http://dspace.kpfu.ru/xmlui/bitstream/handle/net/105746/Statya.pdf?sequence=1&isAllowed=y
|
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=136131 |
| Файлы ресурса | |
|
|
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Добротворская Светлана Георгиевна |
ru_RU |
| dc.contributor.author |
Калимуллин Айдар Минимансурович |
ru_RU |
| dc.date.accessioned |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2016 |
ru_RU |
| dc.identifier.citation |
Kalimullin А.М. Higher Education Marketing Strategies Based on Factors Impacting the Enrollees? Choice of a University and an Academic Program / A.M. Kalimullin, S.G. Dobrotvorskaya // International Journal of Environmental and Science Education. - 2016. - Vol. 11. - № 13. - Р. 6025-6040. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=136131 |
ru_RU |
| dc.description.abstract |
International Journal of Environmental and Science Education |
ru_RU |
| dc.description.abstract |
The relevance of studying the stated problem is due to the fact that for increasing the efficiency
of higher education marketing it is necessary to take into account several factors, namely,
factors that impact the choice of a university and an academic program by enrollees, as well as
socio-psychological characteristics of the latter, while systematic research of this problem has
not been done by now. The goal of this paper is to give recommendations for the
implementation of higher education marketing strategies aimed at potential enrollees. The main
method used by us for studying the stated problem was the questioning of 1515 enrollees of
Kazan (Volga region) Federal University (KFU) with subsequent statistical data processing. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Marketing Strategies |
ru_RU |
| dc.subject |
factors |
ru_RU |
| dc.subject |
admission to the University. |
ru_RU |
| dc.title |
Higher Education Marketing Strategies Based on Factors Impacting the Enrollees? Choice of a University and an Academic Program |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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