| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2015 |
| Язык | английский |
|
Добротворская Светлана Георгиевна, автор
Устин Павел Николаевич, автор
|
|
Курбацкая Татьяна Борисовна, автор
|
| Библиографическое описание на языке оригинала |
Kurbatskaya T.B, Dobrotvorskaya S.G, Ustyn P.N., An attempt at the comparative analysis of foreign and russian style of advertizing travel services//Journal of Environmental Management and Tourism. - 2015. - Vol.6, Is.2. - P.392-401. |
| Аннотация |
Journal of Environmental Management and Tourism |
| Ключевые слова |
Advertizing, symbols, psychological influence, images. |
| Название журнала |
Journal of Environmental Management and Tourism
|
| URL |
http://www.scopus.com/inward/record.url?eid=2-s2.0-84955265964&partnerID=40&md5=3b4587a063bd0e35fd23adca8848f6ed |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=139362 |
| Файлы ресурса | |
|
|
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Добротворская Светлана Георгиевна |
ru_RU |
| dc.contributor.author |
Устин Павел Николаевич |
ru_RU |
| dc.contributor.author |
Курбацкая Татьяна Борисовна |
ru_RU |
| dc.date.accessioned |
2015-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2015-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2015 |
ru_RU |
| dc.identifier.citation |
Kurbatskaya T.B, Dobrotvorskaya S.G, Ustyn P.N., An attempt at the comparative analysis of foreign and russian style of advertizing travel services//Journal of Environmental Management and Tourism. - 2015. - Vol.6, Is.2. - P.392-401. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=139362 |
ru_RU |
| dc.description.abstract |
Journal of Environmental Management and Tourism |
ru_RU |
| dc.description.abstract |
Journal of Environmental Management and Tourism |
ru_RU |
| dc.description.abstract |
In this paper, the specifics of advertizing travel services are analyzed, as it is represented in different countries.
The authors refer to advertisements offered by the most recognized travel agencies of Europe (Portugal, Italy and the
United Kingdom), Asia (represented by Thailand), North (the USA and Canada) and South America (Brazil), and of
Russia, as well. We have defined the specifics of advertizing, aimed at European, Asian, American and Russian
consumers. Some problematic points have been detected in the advertizing messages, designed by Russian travel
agencies. We give the analysis of the advertizing messages employed in the Russian advertizing of travel services, using
particular examples, created by a travel agency and placed in the social network “Vkont kte”. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Advertizing |
ru_RU |
| dc.subject |
symbols |
ru_RU |
| dc.subject |
psychological influence |
ru_RU |
| dc.subject |
images. |
ru_RU |
| dc.title |
An attempt at the comparative analysis of foreign and russian style of advertizing travel services |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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