Казанский (Приволжский) федеральный университет, КФУ
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COMMUNICATION TOOLS OF THE INTERNET SOCIAL SPACE
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2016
Языканглийский
  • Дорощук Елена Сергеевна, автор
  • Староверова Татьяна Сергеевна, автор
  • Петрова Елена Николаевна, автор
  • Библиографическое описание на языке оригинала Doroschuk E.S. Communication tools of the Internet social space / E.S. Doroschuk, Petrova E.N., Staroverova T.S. // Journal of Organizational Culture, Communications and Conflict. Volume 20, Special Issue 2, 2016. - P. 126-131.
    Аннотация Media are considered as the instrument of cultures dialogue which in the conditions of Internet technologies is exposed to structural and typological changes. On the basis of the typological analysis, structurally functional and a discourse analysis features of communication instruments use in socio-cultural space of the all-Russian and national (regional) segment of the Internet were defined. Among them: changes of reflexive reviewing use conditions as effective communication instrument of the Internet on the basis of the clip thinking and immediacy of perception noted as a factor of estimated perception and technological effectiveness strengthening of information consumption; correction of the reflexive reviewing functions, staticizing its instrumental role in cultural dialogue, accentuation of reflexive reviewing advertising problems; distribution of new communication formats with visualization of information, personalisation consumption, advance activization.
    Ключевые слова reflexive reviewing, media communications, forms of communications, communication instruments, internet mass-media, media
    Название журнала Journal of Organizational Culture, Communications and Conflict
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