Казанский (Приволжский) федеральный университет, КФУ
КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ
 
THE NATIONAL MINDSET VERBALIZATION THROUGH THE TATAR PRAGMATONIMS
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2016
Языканглийский
  • Абдрахманова Айгуль Айратовна, автор
  • Галиуллина Гульшат Раисовна, автор
  • Хадиева Гульфия Камиловна, автор
  • Библиографическое описание на языке оригинала Aigul A. Abdrakhmanova, Gulshat R.Galiullina, Gulfiya K. Khadieva The national mindset verbalization through the Tatar pragmatonims//Journal of Language and Literature. – 2016. – Vol. 7. No. 1, рр.190-193.
    Аннотация names of product brands or a type of offered services. The scientific term «pragmatonim« started to denote such product brands. Pragmatonims often have a national focus. They contain the national language and extralinguistic information, have a multi-level semantics, including the onomastic, linguistic cultural and emotionally expressive connotations. In Tatar linguistic cultural area pragmatonims were not an object of special study till now. The purpose of this work is the study of national mentality verbalization in Tatar language pragmatonims. They use descriptive, semiotic, integrally-contrastive, statistical, linguistic cultural and pragmatic methods. In this paper we considered the pragmatonims of «national food« and «drinks« groups. The analysis of the factual material showed that the meaning of these groups is verbalized by the means of a specific nomination type, called substantial one. At that it is important to note the axiological characteristics of national food a
    Ключевые слова Tatar language, onomastics, pragmatonims, national mentality, Tatar ethnic culture
    Название журнала JOURNAL OF LANGUAGE AND LITERATURE
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