| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2016 |
| Язык | русский |
|
Вергасова Ирина Яковлевна, автор
Лукина Марина Сергеевна, автор
|
| Библиографическое описание на языке оригинала |
Balabanova I.Ya., Lukina M.S. Interior Advertisement: Anthropocentric Aspect (Based on the Material of the French and Russian Languages) // The Social Sciences 1.Year: 2016. Vol.11. Iss. 28. Pp. 6796-6799 DOI: 10.3923/sscience.2016.6796.6799
|
| Аннотация |
Relevance of the problem under research is conditioned by the need to study the advertese in comparison, to define language and linguistic-cultural specific features of various communities for successful intercultural communication and handling of applied problems – in practice of studying students (interpreters, in particular) and improving the advertising creativity. This article is aimed at the comparison analysis of advertisements of similar goods designed for the French and Russian audiences, as well as at finding the common in the vision of these advertisements and in their appraisal by the respective communities. |
| Ключевые слова |
advertising text, the Russian and French languages, linguistic pragmatics, anthropocentrism, linguistic culturology |
| Название журнала |
Social Science
|
| URL |
http://docsdrive.com/pdfs/medwelljournals/sscience/2016/6796-6799.pdf |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=153742 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Вергасова Ирина Яковлевна |
ru_RU |
| dc.contributor.author |
Лукина Марина Сергеевна |
ru_RU |
| dc.date.accessioned |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2016 |
ru_RU |
| dc.identifier.citation |
Balabanova I.Ya., Lukina M.S. Interior Advertisement: Anthropocentric Aspect (Based on the Material of the French and Russian Languages) // The Social Sciences 1.Year: 2016. Vol.11. Iss. 28. Pp. 6796-6799 DOI: 10.3923/sscience.2016.6796.6799
|
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=153742 |
ru_RU |
| dc.description.abstract |
Social Science |
ru_RU |
| dc.description.abstract |
Relevance of the problem under research is conditioned by the need to study the advertese in comparison, to define language and linguistic-cultural specific features of various communities for successful intercultural communication and handling of applied problems – in practice of studying students (interpreters, in particular) and improving the advertising creativity. This article is aimed at the comparison analysis of advertisements of similar goods designed for the French and Russian audiences, as well as at finding the common in the vision of these advertisements and in their appraisal by the respective communities. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
advertising text |
ru_RU |
| dc.subject |
the Russian and French languages |
ru_RU |
| dc.subject |
linguistic pragmatics |
ru_RU |
| dc.subject |
anthropocentrism |
ru_RU |
| dc.subject |
linguistic culturology |
ru_RU |
| dc.title |
Interior advertisement: anthropocentric aspect (based on the material of the French and Russian languages) |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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