КФУ. Карточка публикации. Marketing basis for structure and turnover of retail and office center

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MARKETING BASIS FOR STRUCTURE AND TURNOVER OF RETAIL AND OFFICE CENTER

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2016

Язык

русский

Авторы, сотрудники КФУ

Хаметова Нурия Гумеровна, автор

Библиографическое описание на языке оригинала

Rolbina E.S. Marketing basis for structure and turnover of retail and office center / Research Journal of Applied Sciences. - 2016

Аннотация

Research Journal of Applied Sciences

Ключевые слова

Market Research; Supply and Demand; Retail Trade; Turnover

Название журнала

Research Journal of Applied Sciences

URL

http://kpfu.ru/publication?p_id=154989

Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку

https://repository.kpfu.ru/?p_id=154989

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Хаметова Нурия Гумеровна	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Rolbina E.S. Marketing basis for structure and turnover of retail and office center / Research Journal of Applied Sciences. - 2016	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=154989	ru_RU
dc.description.abstract	Research Journal of Applied Sciences	ru_RU
dc.description.abstract	Research Journal of Applied Sciences	ru_RU
dc.description.abstract	Choosing a tenant mix is a common challenge faced by small and medium businesses renting out their real estate, particularly for retail and office centers, for which this is the main source of income. This study focuses on the notion that a retail center's efficiency and profitability builds on matching the tenant mix to the consumers' demand and preferences. The process of creating and organizing retail and office centers is detailed in academic literature, however, the feasibility studies behind this process are often left out of such papers. The current paper aims to find out if a center can optimize and enhance its operations based on the requirements of its end consumers. The research's results helped to define the neighborhood's daily, weekly, monthly and yearly demand for different product groups as well as services. Moreover, it allowed optimizing the future center's tenant mix, structure and tenanting placement.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Marketing basis for structure and turnover of retail and office center	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU