КФУ. Карточка публикации. Control in marketing-based management

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CONTROL IN MARKETING-BASED MANAGEMENT

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2016

Язык

английский

Авторы, сотрудники КФУ

Ахметшин Эльвир Мунирович, автор

Габидинова Гульназ Сабирзяновна, автор

Муллахметов Ханиф Шарифзянович, автор

Садриев Руслан Дуферович, автор

Библиографическое описание на языке оригинала

Mullakhmetov, K. S., Sadriev, R. D., Gabidinova, G. S., & Akhmetshin, E. M. (2016). Control in marketing-based management. Academy of Marketing Studies Journal, 20(Specialissue2), 13-19.

Аннотация

Characteristics of modern organizations' functioning environment (multi-factoriality, dynamism, uncertainty) increase the actuality of marketing approach to management. In case of marketing approach the general problem of management, provision of effective control subsystem, has its own specificity. Research of proportion «general management system - marketing activity - control subsystem« was conducted on basis of critical analysis oftheoretic heritage, practice of management and previous researches of authors. By results of research was conducted a substantial interpretation of activity types system at marketing approach to management (expansion by vertical and horizontal); subsystems of control system at diverse stages of marketing management. On basis of methodology of system approach is grounded a list of control system's subsystem and their interconnection.

Ключевые слова

management, control system, marketing approach, controlling, control, audit, monitoring.

Название журнала

Academy of Marketing Studies Journal

URL

https://www.scopus.com/inward/record.url?eid=2-s2.0-85011634982&partnerID=40&md5=35f72bd09c89928f9f4e06728d5788bb

Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку

https://repository.kpfu.ru/?p_id=158967

Файлы ресурса

Название файла	Размер (Мб)	Формат
Scopus__2016____AMSJ_20_2___13_19.pdf	0,29	pdf	посмотреть / скачать

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Ахметшин Эльвир Мунирович	ru_RU
dc.contributor.author	Габидинова Гульназ Сабирзяновна	ru_RU
dc.contributor.author	Муллахметов Ханиф Шарифзянович	ru_RU
dc.contributor.author	Садриев Руслан Дуферович	ru_RU
dc.date.accessioned	2016-01-01T00:00:00Z	ru_RU
dc.date.available	2016-01-01T00:00:00Z	ru_RU
dc.date.issued	2016	ru_RU
dc.identifier.citation	Mullakhmetov, K. S., Sadriev, R. D., Gabidinova, G. S., & Akhmetshin, E. M. (2016). Control in marketing-based management. Academy of Marketing Studies Journal, 20(Specialissue2), 13-19.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=158967	ru_RU
dc.description.abstract	Academy of Marketing Studies Journal	ru_RU
dc.description.abstract	Characteristics of modern organizations' functioning environment (multi-factoriality, dynamism, uncertainty) increase the actuality of marketing approach to management. In case of marketing approach the general problem of management, provision of effective control subsystem, has its own specificity. Research of proportion «general management system - marketing activity - control subsystem« was conducted on basis of critical analysis oftheoretic heritage, practice of management and previous researches of authors. By results of research was conducted a substantial interpretation of activity types system at marketing approach to management (expansion by vertical and horizontal); subsystems of control system at diverse stages of marketing management. On basis of methodology of system approach is grounded a list of control system's subsystem and their interconnection.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	management	ru_RU
dc.subject	control system	ru_RU
dc.subject	marketing approach	ru_RU
dc.subject	controlling	ru_RU
dc.subject	control	ru_RU
dc.subject	audit	ru_RU
dc.subject	monitoring.	ru_RU
dc.title	Control in marketing-based management	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU