КФУ. Карточка публикации. Some Stylistic Aspects of Social Advertising in Russia

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SOME STYLISTIC ASPECTS OF SOCIAL ADVERTISING IN RUSSIA

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2017

Язык

английский

Авторы, сотрудники КФУ

Галлямов Филус Гатипович, автор

Мазаева Татьяна Викторовна, автор

Ханова Айгуль Филусовна, автор

Библиографическое описание на языке оригинала

Journal of History Culture and Art Research. Vol. 6, No. 4, September 2017. 1284-1291p.

Аннотация

The article considers some stylistic aspects of advertising database in Russia. It examines linguistic and stylistic properties and peculiarities of social advertising and the impact it has on public consciousness. It determines that social advertisements in Russia are characteristic of the vocabulary belonging to the low language norms which reflects cultural and ethical context. Figurative language and stylistic devices aim at appealing to emotions and make the advertisement more memorable. The authors deem it necessary to create a common database on social advertising in Russia in order to facilitate the analysis of economic impact and evaluate the capacity to exert effect on mainstream audience as well as determine strategies to build advertising campaigns.

Ключевые слова

Social advertising, Public consciousness, Stylistic devices, Linguistic means, Language norms.

Название журнала

Journal of History Culture and Art Research

URL

http://kutaksam.karabuk.edu.tr/index.php/ilk/article/view/1169/860

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https://repository.kpfu.ru/?p_id=165148

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Галлямов Филус Гатипович	ru_RU
dc.contributor.author	Мазаева Татьяна Викторовна	ru_RU
dc.contributor.author	Ханова Айгуль Филусовна	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Journal of History Culture and Art Research. Vol. 6, No. 4, September 2017. 1284-1291p.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=165148	ru_RU
dc.description.abstract	Journal of History Culture and Art Research	ru_RU
dc.description.abstract	The article considers some stylistic aspects of advertising database in Russia. It examines linguistic and stylistic properties and peculiarities of social advertising and the impact it has on public consciousness. It determines that social advertisements in Russia are characteristic of the vocabulary belonging to the low language norms which reflects cultural and ethical context. Figurative language and stylistic devices aim at appealing to emotions and make the advertisement more memorable. The authors deem it necessary to create a common database on social advertising in Russia in order to facilitate the analysis of economic impact and evaluate the capacity to exert effect on mainstream audience as well as determine strategies to build advertising campaigns.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Social advertising	ru_RU
dc.subject	Public consciousness	ru_RU
dc.subject	Stylistic devices	ru_RU
dc.subject	Linguistic means	ru_RU
dc.subject	Language norms.	ru_RU
dc.title	Some Stylistic Aspects of Social Advertising in Russia	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU