КФУ. Карточка публикации. The formation of the image of the organization as a factor in ensuring customer loyalty

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THE FORMATION OF THE IMAGE OF THE ORGANIZATION AS A FACTOR IN ENSURING CUSTOMER LOYALTY

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2017

Язык

английский

Авторы, сотрудники КФУ

Шарафутдинова Наталья Сергеевна, автор

Другие авторы

Валеева Юлия Сергеевна, автор

Библиографическое описание на языке оригинала

SHARAFUTDINOVA N.S., VALEEVA I.S. THE FORMATION OF THE IMAGE OF THE ORGANIZATION AS O A FACTOR IN ENSURING CUSTOMER LOYALTY // AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. -2017. - №2. - P.321-325.

Аннотация

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

Ключевые слова

image, trade chain, image management, customer-oriented approach.

Название журнала

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

Ссылка для РПД

http://dspace.kpfu.ru/xmlui/bitstream/handle/net/117283/F_statya_s_julej_spppa.pdf?sequence=1&isAllowed=y

URL

http://www.magnanimitas.cz/ADALTA/070202/papers/92.pdf

Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку

https://repository.kpfu.ru/?p_id=170872

Файлы ресурса

Название файла	Размер (Мб)	Формат
F_statya_s_julej_spppa.pdf	0,28	pdf	посмотреть / скачать

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Шарафутдинова Наталья Сергеевна	ru_RU
dc.contributor.author	Валеева Юлия Сергеевна	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	SHARAFUTDINOVA N.S., VALEEVA I.S. THE FORMATION OF THE IMAGE OF THE ORGANIZATION AS O A FACTOR IN ENSURING CUSTOMER LOYALTY // AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. -2017. - №2. - P.321-325.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=170872	ru_RU
dc.description.abstract	AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH	ru_RU
dc.description.abstract	The image of the trading enterprise is an important element in the retail strategy. The problem of formation, development and maintenance of the image of the trade organization occurs at the stage of development and has many debatable aspects. This paper clarifies and complements the definition of the image. The rationale for the effectiveness of image chain management is presented. A “supra-disciplinary« (general) subject-based image scheme is developed that represents its system characteristics (multidimensionality, manufacturability, ambivalence and communicative-managerial nature), which determine such image functions as the formation of a certain attitude towards its bearer, the legitimization of power, the increase of symbolic capital, typification and construction of social reality, and the identification of the specifics of the process of their implementation by actualizing the relevant motives for the behavior of subjects with the help of special codes contained in image mess	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	image	ru_RU
dc.subject	trade chain	ru_RU
dc.subject	image management	ru_RU
dc.subject	customer-oriented approach.	ru_RU
dc.title	The formation of the image of the organization as a factor in ensuring customer loyalty	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU