| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2017 |
| Язык | английский |
|
Шарафутдинова Наталья Сергеевна, автор
|
| Библиографическое описание на языке оригинала |
ELENA S. ROLBINA, ELENA N. NOVIKOVA, NATALYA
S.SHARAFUTDINOVA , OLGA V. MARTYNOVA ``THE STUDY OF CONSUMER LOYALTY SERVICES''//AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. -2017.-#2.p/248-253
|
| Аннотация |
Amid the existing competition in the market of medical services, the issues
of assessing the customer satisfaction and loyalty management become especially
topical. The paper presents the results of a study of consumers of a medical service
organization. Market trends in the service sector are due to the introduction of a
marketing approach within the framework of interaction with customers. The
application of a client-oriented approach will allow service companies to establish
long-term relationships and increase the loyalty of their customers. Based on the
analysis of existing models of the study of loyalty and satisfaction with the authors,
quantitative methods were chosen to determine the degree of customer satisfaction of
the organization and the consumer loyalty index was calculated.This study uses
quantitative methods for assessing customer satisfaction, which allow you not only to
learn how consumers evaluate the company, but also to find out what you need to do
to improve the |
| Ключевые слова |
customer loyalty, quality of medical services, customer satisfaction, Net
Promoter Score. |
| Название журнала |
AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH
|
| URL |
http://www.magnanimitas.cz/ADALTA/070202/papers/72.pdf |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=170873 |
| Файлы ресурса | |
|
|
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Шарафутдинова Наталья Сергеевна |
ru_RU |
| dc.date.accessioned |
2017-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2017-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2017 |
ru_RU |
| dc.identifier.citation |
ELENA S. ROLBINA, ELENA N. NOVIKOVA, NATALYA
S.SHARAFUTDINOVA , OLGA V. MARTYNOVA ``THE STUDY OF CONSUMER LOYALTY SERVICES''//AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH. -2017.-#2.p/248-253
|
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=170873 |
ru_RU |
| dc.description.abstract |
AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH |
ru_RU |
| dc.description.abstract |
Amid the existing competition in the market of medical services, the issues
of assessing the customer satisfaction and loyalty management become especially
topical. The paper presents the results of a study of consumers of a medical service
organization. Market trends in the service sector are due to the introduction of a
marketing approach within the framework of interaction with customers. The
application of a client-oriented approach will allow service companies to establish
long-term relationships and increase the loyalty of their customers. Based on the
analysis of existing models of the study of loyalty and satisfaction with the authors,
quantitative methods were chosen to determine the degree of customer satisfaction of
the organization and the consumer loyalty index was calculated.This study uses
quantitative methods for assessing customer satisfaction, which allow you not only to
learn how consumers evaluate the company, but also to find out what you need to do
to improve the |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
customer loyalty |
ru_RU |
| dc.subject |
quality of medical services |
ru_RU |
| dc.subject |
customer satisfaction |
ru_RU |
| dc.subject |
Net
Promoter Score. |
ru_RU |
| dc.title |
``THE STUDY OF CONSUMER LOYALTY SERVICES'' |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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