| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2017 |
| Язык | английский |
|
Галиуллина Гульшат Раисовна, автор
Хадиева Гульфия Камиловна, автор
|
| Библиографическое описание на языке оригинала |
Abdrakhmanova Aigul A., Galiullina Gulshat R., Khadieva Gulfiya K., NAMES OF TATAR BRANDS AS THE REFLECTION OF NATIONAL MENTALITY//TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION. - 2017. - Vol.7, Is.. - P.1122-1127. |
| Аннотация |
role, and therefore their study is of great scientific interest. In recent years in the world linguistics, a
special direction, studying the brand names of goods or the types of services, has been singled out within
the framework of onomastics. Such verbal trademarks or brands have the scientific name
«pragmatonyms«. The article deals with the linguocultural characteristics of the names of Tatar brands of
clothing, adornments, leather goods, etc. Tatar brands contain national linguistic and extra-linguistic
information, have multilevel semantics, including onomastic, linguocultural and emotionally expressive
accompanying meanings. The names of Tatar brands have not been the object of special study until the
present time. This work analyzes the names of Tatar brands, which contain an ethnocultural connotation.
As a result of the analysis, we came to the conclusion, that the national specificity is clearly manifested in
the names of Tatar brands. They are focused on the historical past a |
| Ключевые слова |
Tatar language, onomastics, pragmatonyms, brand, national mentality. |
| Название журнала |
TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
|
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=170971 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Галиуллина Гульшат Раисовна |
ru_RU |
| dc.contributor.author |
Хадиева Гульфия Камиловна |
ru_RU |
| dc.date.accessioned |
2017-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2017-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2017 |
ru_RU |
| dc.identifier.citation |
Abdrakhmanova Aigul A., Galiullina Gulshat R., Khadieva Gulfiya K., NAMES OF TATAR BRANDS AS THE REFLECTION OF NATIONAL MENTALITY//TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION. - 2017. - Vol.7, Is.. - P.1122-1127. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=170971 |
ru_RU |
| dc.description.abstract |
TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION |
ru_RU |
| dc.description.abstract |
role, and therefore their study is of great scientific interest. In recent years in the world linguistics, a
special direction, studying the brand names of goods or the types of services, has been singled out within
the framework of onomastics. Such verbal trademarks or brands have the scientific name
«pragmatonyms«. The article deals with the linguocultural characteristics of the names of Tatar brands of
clothing, adornments, leather goods, etc. Tatar brands contain national linguistic and extra-linguistic
information, have multilevel semantics, including onomastic, linguocultural and emotionally expressive
accompanying meanings. The names of Tatar brands have not been the object of special study until the
present time. This work analyzes the names of Tatar brands, which contain an ethnocultural connotation.
As a result of the analysis, we came to the conclusion, that the national specificity is clearly manifested in
the names of Tatar brands. They are focused on the historical past a |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Tatar language |
ru_RU |
| dc.subject |
onomastics |
ru_RU |
| dc.subject |
pragmatonyms |
ru_RU |
| dc.subject |
brand |
ru_RU |
| dc.subject |
national mentality. |
ru_RU |
| dc.title |
NAMES OF TATAR BRANDS AS THE REFLECTION OF NATIONAL MENTALITY |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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