Казанский (Приволжский) федеральный университет, КФУ
КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ
 
INTERNET-MEME AS CULTURAL CODE REPRESENTATION
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2017
Языканглийский
  • Мухаметзянова Лилия Ринатовна, автор
  • Библиографическое описание на языке оригинала Guzaerova R.R. Mukhametzyanova L.R. Internet-meme as cultural code representation // AD ALTA: JOURNAL OF INTERDISCIPLINARY RESEARCH.-vol. 07.-issue 02.-special II.,2017. Pp.73-75
    Аннотация This article is devoted to Internet memes operating in the modern media scene. The relevance of the study is determined by the increasing interest to the problem of the Russian language functioning in the World Wide Web. The development of modern technologies has led to the fact that the Internet has become a universal global infomedia (information environment). Representing a new form of communication the Internet is becoming a new platform for the language implementation, where various language units appear. Their knowledge is necessary for effective communication in the network. Internet memes are a special kind of precedent phenomenon. That is based on the actualization of this phenomenon in the consciousness of the recipients. Internet memes are revealed in visual images, creolized texts, fixed phrases, names and titles and thus carry a cultural code that evokes meaningful information in the mind of an individual.
    Ключевые слова Internet meme, media scene, precedent phenomenon, linguistic persona
    Название журнала AD ALTA: Journal of Interdisciplinary Research
    URL http://www.magnanimitas.cz/ADALTA/070202/papers/21.pdf
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