| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2016 |
| Язык | английский |
|
Андрианова Наталья Валентиновна, автор
Нечаева Полина Александровна, автор
Садриев Дуфер Сабирович, автор
|
| Библиографическое описание на языке оригинала |
Nechaeva P., Andrianova N., Sadriev D. Transaction costs in the interaction of logistics and marketing in the procurement // Academy of Strategic Management Journal. Volume 15, Special Issue 1, 2016. P. 53-60 |
| Аннотация |
The individual solutions in the field of logistics and marketing may not be the same, and even confront each other to some extent that should be considered during the coordination enterprise marketing and logistics services. Supply is one of company main activities in any industry, so the provision of an efficient interaction between logistics and marketing services in the procurement is of particular importance. Taking into account the current development of logistics and marketing within the cross-functional interaction improvement it should be noted that the transaction costs make an integral part of this interaction in procurement activities.
Having analyzed the types of procurement activities and having distinguished the responsibilities of logistics and marketing, the article specifies the types of transaction costs arising during the operation of these services and which are responsible for their size.
On the basis of logistics and marketing service influence differentiation, th |
| Ключевые слова |
Transaction Costs, Marketing, Logistics, Optimization of Transaction Costs |
| Название журнала |
Academy of Strategic Management Journal
|
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=172850 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Андрианова Наталья Валентиновна |
ru_RU |
| dc.contributor.author |
Нечаева Полина Александровна |
ru_RU |
| dc.contributor.author |
Садриев Дуфер Сабирович |
ru_RU |
| dc.date.accessioned |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2016-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2016 |
ru_RU |
| dc.identifier.citation |
Nechaeva P., Andrianova N., Sadriev D. Transaction costs in the interaction of logistics and marketing in the procurement // Academy of Strategic Management Journal. Volume 15, Special Issue 1, 2016. P. 53-60 |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=172850 |
ru_RU |
| dc.description.abstract |
Academy of Strategic Management Journal |
ru_RU |
| dc.description.abstract |
The individual solutions in the field of logistics and marketing may not be the same, and even confront each other to some extent that should be considered during the coordination enterprise marketing and logistics services. Supply is one of company main activities in any industry, so the provision of an efficient interaction between logistics and marketing services in the procurement is of particular importance. Taking into account the current development of logistics and marketing within the cross-functional interaction improvement it should be noted that the transaction costs make an integral part of this interaction in procurement activities.
Having analyzed the types of procurement activities and having distinguished the responsibilities of logistics and marketing, the article specifies the types of transaction costs arising during the operation of these services and which are responsible for their size.
On the basis of logistics and marketing service influence differentiation, th |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Transaction Costs |
ru_RU |
| dc.subject |
Marketing |
ru_RU |
| dc.subject |
Logistics |
ru_RU |
| dc.subject |
Optimization of Transaction Costs |
ru_RU |
| dc.title |
Transaction costs in the interaction of logistics and marketing in the pro-curement |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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