Казанский (Приволжский) федеральный университет, КФУ
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BRICS SOFT POWER PROMOTION: DATASET FOR MEDIA PREFERENCE AND USE PATTERN AMONG THE RUSSIAN AUDIENCE WHO FOLLOW THE DEVELOPMENT OF BRICS
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2018
Языканглийский
  • Ахметшин Эльвир Мунирович, автор
  • Завьялова Наталья Алексеевна, автор
  • Библиографическое описание на языке оригинала Zavyalova, N., & Akhmetshin, E. M. (2018). BRICS soft power promotion: Dataset for media preference and use pattern among the russian audience who follow the development of BRICS. Data in Brief, 16, 939-946. doi:10.1016/j.dib.2017.12.004
    Аннотация The focal point of the paper is an attempt to identify the most effective way to offer the information about BRICS-related subjects. BRICS organization has already become the topical issue of our research. This paper highlights the research of the best way to deliver BRICS messages. Communication plays a pivotal role in our present-day life. It is essential for a wide range of technologies. Therefore, our study has several objectives, i.e., to describe the difference between the Internet-oriented communication and the communication supported by television and press. These data may be useful for a more effective coverage of BRICS-related subjects. Another important objective is the analysis of implied information given on official BRICS-related websites. The data collection procedure is as follows. The central concern of the paper is the best media format which we tried to calculate using the data from official BRICS summit websites in Russia and China.
    Ключевые слова Communication; format; strategy; softpower; rising power.
    Название журнала Data in Brief
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-85039164675&doi=10.1016%2fj.dib.2017.12.004&partnerID=40&md5=4190f1d501c245f54e6c776153962d15
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