КФУ. Карточка публикации. Communication strategy in the information market media: regional aspect (on the example Republic of Tatarstan)

КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ

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COMMUNICATION STRATEGY IN THE INFORMATION MARKET MEDIA: REGIONAL ASPECT (ON THE EXAMPLE REPUBLIC OF TATARSTAN)

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2017

Авторы, сотрудники КФУ

Дорощук Елена Сергеевна, автор

Авторы, аспиранты КФУ

Староверова Татьяна Сергеевна, автор

Библиографическое описание на языке оригинала

Elena S. Doroschuk, Tatiana S. Staroverova Communication strategy in the information market media: regional aspect (on the example Republic of Tatarstan) / Astra Salvensis. Year 5, №10, 2017. - P. 407-414.

Аннотация

Astra Salvensis

Ключевые слова

communication strategies, Internet communications, Internet media representatives, regional media, media market

Название журнала

Astra Salvensis

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https://repository.kpfu.ru/?p_id=176551

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Дорощук Елена Сергеевна	ru_RU
dc.contributor.author	Староверова Татьяна Сергеевна	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	Elena S. Doroschuk, Tatiana S. Staroverova Communication strategy in the information market media: regional aspect (on the example Republic of Tatarstan) / Astra Salvensis. Year 5, №10, 2017. - P. 407-414.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=176551	ru_RU
dc.description.abstract	Astra Salvensis	ru_RU
dc.description.abstract	According to the concepts of the information society, modern journalism is evolving in the era of widespread computer networks. In the Russian media system, regional media, responding to the needs of the region, implement their functions through the development of communication strategies that help to maintain a stable position in the media market. This is facilitated by the processes of forming and promoting the media brand, increasing the quality of content and its sustainable demand. The brand as a symbolic capital of media forms the target audience represented by the constant consumers of content. Effective forms of solving the problems of stabilizing the media market are strategic communication complexes consisting of activities aimed at consumers and competitors, mutually complementing and strengthening each other, ensuring positioning and maintenance of constructive and open relationships with the target audience. They are implemented in the formats of the Internet representativ	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	communication strategies	ru_RU
dc.subject	Internet communications	ru_RU
dc.subject	Internet media representatives	ru_RU
dc.subject	regional media	ru_RU
dc.subject	media market	ru_RU
dc.title	Communication strategy in the information market media: regional aspect (on the example Republic of Tatarstan)	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU