КФУ. Карточка публикации. NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH

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NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH

Форма представления

Статьи в российских журналах и сборниках

Год публикации

2017

Язык

английский

Авторы, сотрудники КФУ

Мухаметзянова Лилия Ринатовна, автор

Другие авторы

Кара-Мурза Елена Станиславовна, автор

Библиографическое описание на языке оригинала

. Liliya R. Muhametzyanova, Leyla A. Mardieva, Elena S. Kara-Murza. Name of the newspaper: communicative-functional approach // National Academy of Managerial Staff of Culture and Arts. 2017. № 4 (2). 90 – 93 pp

Аннотация

The article is devoted to the linguistic status of hemeronyms – the names of media publications – on the material of newspaper titles. They represent a variety of proper names and are qualified as a word / wordform, sentence or primitive text, being the subject of research of various disciplines – onomastics, syntax and text linguistics. In addition, the names of publications are in the focus of attention of specialists in the field of media design and marketing communication (more specifically – naming). The functional approach to the object under study allows us to emphasize a specific goal setting of the identification / individualization of the media market object and to focus on three variants of the indicated names: a) as a structural element (subtext) of the integral complex sign, which is the aggregate text of the publication – the collective and periodic intellectual product functioning in a market economy; the name represents the core element of the header / title complex – a

Ключевые слова

newspaper, title, hemeronym, title / headline text, market model of mass communication

Название журнала

National Academy of Managerial Staff of Culture and Arts

URL

http://journals.uran.ua/visnyknakkkim/article/view/124348

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https://repository.kpfu.ru/?p_id=180876

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Мухаметзянова Лилия Ринатовна	ru_RU
dc.contributor.author	Кара-Мурза Елена Станиславовна	ru_RU
dc.date.accessioned	2017-01-01T00:00:00Z	ru_RU
dc.date.available	2017-01-01T00:00:00Z	ru_RU
dc.date.issued	2017	ru_RU
dc.identifier.citation	. Liliya R. Muhametzyanova, Leyla A. Mardieva, Elena S. Kara-Murza. Name of the newspaper: communicative-functional approach // National Academy of Managerial Staff of Culture and Arts. 2017. № 4 (2). 90 – 93 pp	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=180876	ru_RU
dc.description.abstract	National Academy of Managerial Staff of Culture and Arts	ru_RU
dc.description.abstract	The article is devoted to the linguistic status of hemeronyms – the names of media publications – on the material of newspaper titles. They represent a variety of proper names and are qualified as a word / wordform, sentence or primitive text, being the subject of research of various disciplines – onomastics, syntax and text linguistics. In addition, the names of publications are in the focus of attention of specialists in the field of media design and marketing communication (more specifically – naming). The functional approach to the object under study allows us to emphasize a specific goal setting of the identification / individualization of the media market object and to focus on three variants of the indicated names: a) as a structural element (subtext) of the integral complex sign, which is the aggregate text of the publication – the collective and periodic intellectual product functioning in a market economy; the name represents the core element of the header / title complex – a	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	newspaper	ru_RU
dc.subject	title	ru_RU
dc.subject	hemeronym	ru_RU
dc.subject	title / headline text	ru_RU
dc.subject	market model of mass communication	ru_RU
dc.title	NAME OF THE NEWSPAPER: COMMUNICATIVE-FUNCTIONAL APPROACH	ru_RU
dc.type	Статьи в российских журналах и сборниках	ru_RU