| Форма представления | Статьи в российских журналах и сборниках |
| Год публикации | 2018 |
| Язык | английский |
|
Сайдашева Венера Адгамовна, автор
Шарафутдинова Наталья Сергеевна, автор
|
| Библиографическое описание на языке оригинала |
N S Sharafutdinova MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE CRM-SYSTEM// V A Saydashevа , N S Sharafutdinova//IIOABJ.- 2018.- Vol. 9 .-P.17-21 |
| Аннотация |
|
| Ключевые слова |
Marketing
management, customer
base, segmentation,
service, CRM-system |
| Название журнала |
IIOABJ
|
| Ссылка для РПД |
http://dspace.kpfu.ru/xmlui/bitstream/handle/net/146349/F_statya_sajdasheva__sharafut_skopus.pdf?sequence=1&isAllowed=y
|
| URL |
https://www.iioab.org/IIOABJ_9.S2_17-21.pdf |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=184732 |
| Файлы ресурса | |
|
|
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Сайдашева Венера Адгамовна |
ru_RU |
| dc.contributor.author |
Шарафутдинова Наталья Сергеевна |
ru_RU |
| dc.date.accessioned |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2018 |
ru_RU |
| dc.identifier.citation |
N S Sharafutdinova MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE CRM-SYSTEM// V A Saydashevа , N S Sharafutdinova//IIOABJ.- 2018.- Vol. 9 .-P.17-21 |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=184732 |
ru_RU |
| dc.description.abstract |
IIOABJ |
ru_RU |
| dc.description.abstract |
|
ru_RU |
| dc.description.abstract |
This paper determines the features of the marketing activity management process in the CRM-system and offers an original technique,
according to which it is possible to distinguish a typical customer's «portrait« and his preferences with regard to the service product
parameters in the practice of service activities. The proposed technique provides an opportunity for the service organization management to
form an idea of customers, as well as provides an opportunity for the commercial banks to ensure the focus of banking services and to
increase the intensification of their promotion in the banking services market. The studies of the internal customer base consist in the
allocation and analysis of the formed customer groups and their comparison with the potential customer base |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Marketing
management |
ru_RU |
| dc.subject |
customer
base |
ru_RU |
| dc.subject |
segmentation |
ru_RU |
| dc.subject |
service |
ru_RU |
| dc.subject |
CRM-system |
ru_RU |
| dc.title |
MARKETING ACTIVITY MANAGEMENT THROUGH THE EFFECTIVE
CRM-SYSTEM |
ru_RU |
| dc.type |
Статьи в российских журналах и сборниках |
ru_RU |
|
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