| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2018 |
| Язык | английский |
|
Ахметшин Эльвир Мунирович, автор
|
| Библиографическое описание на языке оригинала |
Plotnikov, A. V., Kuznetsov, P. A., Urasova, A. A., Akhmetshin, E. M. (2018). Correlation analysis of the data on the UK and US market for contextual advertising. International Journal of Civil Engineering and Technology, 9(11), 1630-1639. |
| Аннотация |
The launch of contextual advertising starts with shaping a semantic core – a list of key phrases by which Google Ad Words will display ads to users. The quality and completeness of this list largely determine success of a campaign. Keywords in the context are required for two types of advertising: search advertising and ads on partner websites. Lists of keys for campaigns of each type must differ from each other. The data collected from the English-speaking search engine Google (two countries: the US and the UK) for the general request «html« were analyzed and compared in the study. A correlation matrix was used as the method. The volume of observed data with values filled for parameters is N=6,917. Keyword length in both the US and UK markets is negatively correlated with CPC, which gives the conclusion that despite the developed US market, advertisers prefer not to search for a Keyword with multiple words as an ad trigger in the Google search engine. |
| Ключевые слова |
Keywords: Contextual Advertising, Google AdWords, Digital Economy, Search Engine, Online Marketing. |
| Название журнала |
International Journal of Civil Engineering and Technology
|
| URL |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058038474&partnerID=40&md5=f7d12d6498db345d0de330c0826dd9ac |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=192754 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Ахметшин Эльвир Мунирович |
ru_RU |
| dc.date.accessioned |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2018 |
ru_RU |
| dc.identifier.citation |
Plotnikov, A. V., Kuznetsov, P. A., Urasova, A. A., Akhmetshin, E. M. (2018). Correlation analysis of the data on the UK and US market for contextual advertising. International Journal of Civil Engineering and Technology, 9(11), 1630-1639. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=192754 |
ru_RU |
| dc.description.abstract |
International Journal of Civil Engineering and Technology |
ru_RU |
| dc.description.abstract |
The launch of contextual advertising starts with shaping a semantic core – a list of key phrases by which Google Ad Words will display ads to users. The quality and completeness of this list largely determine success of a campaign. Keywords in the context are required for two types of advertising: search advertising and ads on partner websites. Lists of keys for campaigns of each type must differ from each other. The data collected from the English-speaking search engine Google (two countries: the US and the UK) for the general request «html« were analyzed and compared in the study. A correlation matrix was used as the method. The volume of observed data with values filled for parameters is N=6,917. Keyword length in both the US and UK markets is negatively correlated with CPC, which gives the conclusion that despite the developed US market, advertisers prefer not to search for a Keyword with multiple words as an ad trigger in the Google search engine. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Keywords: Contextual Advertising |
ru_RU |
| dc.subject |
Google AdWords |
ru_RU |
| dc.subject |
Digital Economy |
ru_RU |
| dc.subject |
Search Engine |
ru_RU |
| dc.subject |
Online Marketing. |
ru_RU |
| dc.title |
Correlation analysis of the data on the UK and US market for contextual advertising |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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