Казанский (Приволжский) федеральный университет, КФУ
КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ
 
RSS Ins Вконтакте twitter facebook
DIGITAL ECONOMY: DATA ANALYSIS ON THE CONTEXT ADVERTISING MARKET IN THE UK AND THE US
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2018
Языканглийский
  • Ахметшин Эльвир Мунирович, автор
  • Библиографическое описание на языке оригинала Plotnikov, A. V., Kuznetsov, P. A., Urasova, A. A., Akhmetshin, E. M. (2018). Digital economy: data analysis on the context advertising market in the UK and the US. International Journal of Civil Engineering and Technology, 9(11), 2372-2382.
    Аннотация Users behave differently when searching for the same queries, and this is manifested in the cost of online promotion by keywords. The data collected from the English-speaking search engine Google (two countries: the US and the UK) for the general request «html« have been analyzed and compared in the study. Dispersion and regression analyses have been used as methods. Cost-per-click, the amount of observed data with filled values by parameters N=6,917, is a dependent variable. As a result of the study, it has been found that the predictive model of the US contextual advertising market is more important in comparison with the UK, which indicatesbetter development of the US market. Despite the developed US market, advertisers prefer not to search for a keyword with multiple words as an ad trigger in the Google search engine.
    Ключевые слова Contextual Advertising, Google AdWords, Digital Economy, Search Engine, Online Marketing
    Название журнала International Journal of Civil Engineering and Technology
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-85058025309&partnerID=40&md5=88599d004e29770dea47d3c1c8a5d50f
    Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку https://repository.kpfu.ru/?p_id=192755

    Полная запись метаданных