| Форма представления | Тезисы и материалы конференций в зарубежных журналах и сборниках |
| Год публикации | 2018 |
| Язык | английский |
|
Павлова Аделия Вадимовна, автор
|
|
Гусарова Валерия Юрьевна, автор
Ибатуллова Юлия Тагировна, автор
Павицкая Зоя Ивановна, автор
Петрик Людмила Сергеевна, автор
|
| Библиографическое описание на языке оригинала |
Petrik L.S. , Pavlova A.V. Ibatullova Y.T., Gusarova V.Y., Pavitskaya Z.I. CATEGORY “CUSTOMER'S LOYALTY IN THE SERVICE SPHERE” BY UNIVERSITY TEACHERS AND STUDENTS // GCPMED 2018 - International Scientific Conference «Global Challenges and Prospects of the Modern Economic – 2018 Published by Future Academy www.FutureAcademy.org.UK |
| Аннотация |
GCPMED 2018 - International Scientific Conference ?Global Challenges and Prospects of the Modern Economic ? 2018 Published by Future Academy www.FutureAcademy.org.UK |
| Ключевые слова |
services, loyalty, customers? loyalty in the service sector, clients? loyalty, service sector |
| Название журнала |
GCPMED 2018 - International Scientific Conference ?Global Challenges and Prospects of the Modern Economic ? 2018 Published by Future Academy www.FutureAcademy.org.UK
|
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=193798 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Павлова Аделия Вадимовна |
ru_RU |
| dc.contributor.author |
Гусарова Валерия Юрьевна |
ru_RU |
| dc.contributor.author |
Ибатуллова Юлия Тагировна |
ru_RU |
| dc.contributor.author |
Павицкая Зоя Ивановна |
ru_RU |
| dc.contributor.author |
Петрик Людмила Сергеевна |
ru_RU |
| dc.date.accessioned |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2018-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2018 |
ru_RU |
| dc.identifier.citation |
Petrik L.S. , Pavlova A.V. Ibatullova Y.T., Gusarova V.Y., Pavitskaya Z.I. CATEGORY “CUSTOMER'S LOYALTY IN THE SERVICE SPHERE” BY UNIVERSITY TEACHERS AND STUDENTS // GCPMED 2018 - International Scientific Conference «Global Challenges and Prospects of the Modern Economic – 2018 Published by Future Academy www.FutureAcademy.org.UK |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=193798 |
ru_RU |
| dc.description.abstract |
GCPMED 2018 - International Scientific Conference ?Global Challenges and Prospects of the Modern Economic ? 2018 Published by Future Academy www.FutureAcademy.org.UK |
ru_RU |
| dc.description.abstract |
The questions of perception and awareness of the mechanism of the customers? loyalty in the sphere of service are of great interest in the process of teaching in higher educational institutions.
The article presents theoretical and empirical material on the issue of studying the customers? loyalty in the service sector. In this paper, the idea of loyalty was studied among students and university professors, i.e. individuals who supposedly know the theoretical part of the customer loyalty very well.
According to the results of students and university professors? surveys (attitudes were studied separately), a different attitude towards understanding loyalty was revealed.
If teachers understand loyalty as, first of all, benevolence and dedication, then students interpret this concept as tolerance and neutrality.
At the same time, the unanimous opinion of university teachers and students that the customers? loyalty receiving the service is connected with the culture and quality of cust |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
services |
ru_RU |
| dc.subject |
loyalty |
ru_RU |
| dc.subject |
customers? loyalty in the service sector |
ru_RU |
| dc.subject |
clients? loyalty |
ru_RU |
| dc.subject |
service sector |
ru_RU |
| dc.title |
CATEGORY “CUSTOMER'S LOYALTY IN THE SERVICE SPHERE” BY UNIVERSITY TEACHERS AND STUDENTS |
ru_RU |
| dc.type |
Тезисы и материалы конференций в зарубежных журналах и сборниках |
ru_RU |
|
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