КФУ. Карточка публикации. Promotion in Emerging Markets

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PROMOTION IN EMERGING MARKETS

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2018

Язык

английский

Авторы, сотрудники КФУ

Ахметшин Эльвир Мунирович, автор

Библиографическое описание на языке оригинала

Akhmetshin, E. M., Ilyasov, R. H., Sverdlikova, E. A., Tagibova, A. A., Tolmachev, A. V., & Yumashev, A. V. (2018). Promotion in emerging markets. European Research Studies Journal, 21(Special Issue 2), 652-665.

Аннотация

In the context of globalization and the importance of emerging markets, there is a need to study practical examples of product promotion in these markets. For Russia, the additional urgency is related to sanctions from the US and the EU, when the appeal to «friendly« developing countries is considered as the main (and in some cases- the only) export opportunity. Where to expand and how to proceed? What to look for marketing strategy? Where to find support? What barriers (risks) can be encountered on the export promotion path and how to circumvent them? These and other questions this work intends to answer. Its goal is to identify significant common factors and best practices for better product promotion in emerging markets. The research focuses on six emerging markets: China, Brazil, UAE, South Africa, Poland and Kazakhstan. The choice is due to the structural analysis of Russian exports for 2016, the preferences of expert analytics and, if possible, different geographical location.

Ключевые слова

Product Promotion, Emerging Markets, Export, Brand, Partners.

Название журнала

European Research Studies Journal

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059251571&partnerID=40&md5=c9ff3c5c7af9c833b13e01dc7a673cb1

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https://repository.kpfu.ru/?p_id=194310

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Ахметшин Эльвир Мунирович	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Akhmetshin, E. M., Ilyasov, R. H., Sverdlikova, E. A., Tagibova, A. A., Tolmachev, A. V., & Yumashev, A. V. (2018). Promotion in emerging markets. European Research Studies Journal, 21(Special Issue 2), 652-665.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=194310	ru_RU
dc.description.abstract	European Research Studies Journal	ru_RU
dc.description.abstract	In the context of globalization and the importance of emerging markets, there is a need to study practical examples of product promotion in these markets. For Russia, the additional urgency is related to sanctions from the US and the EU, when the appeal to «friendly« developing countries is considered as the main (and in some cases- the only) export opportunity. Where to expand and how to proceed? What to look for marketing strategy? Where to find support? What barriers (risks) can be encountered on the export promotion path and how to circumvent them? These and other questions this work intends to answer. Its goal is to identify significant common factors and best practices for better product promotion in emerging markets. The research focuses on six emerging markets: China, Brazil, UAE, South Africa, Poland and Kazakhstan. The choice is due to the structural analysis of Russian exports for 2016, the preferences of expert analytics and, if possible, different geographical location.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Product Promotion	ru_RU
dc.subject	Emerging Markets	ru_RU
dc.subject	Export	ru_RU
dc.subject	Brand	ru_RU
dc.subject	Partners.	ru_RU
dc.title	Promotion in Emerging Markets	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU