Казанский (Приволжский) федеральный университет, КФУ
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PROMOTION IN EMERGING MARKETS
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2018
Языканглийский
  • Ахметшин Эльвир Мунирович, автор
  • Библиографическое описание на языке оригинала Akhmetshin, E. M., Ilyasov, R. H., Sverdlikova, E. A., Tagibova, A. A., Tolmachev, A. V., & Yumashev, A. V. (2018). Promotion in emerging markets. European Research Studies Journal, 21(Special Issue 2), 652-665.
    Аннотация In the context of globalization and the importance of emerging markets, there is a need to study practical examples of product promotion in these markets. For Russia, the additional urgency is related to sanctions from the US and the EU, when the appeal to «friendly« developing countries is considered as the main (and in some cases- the only) export opportunity. Where to expand and how to proceed? What to look for marketing strategy? Where to find support? What barriers (risks) can be encountered on the export promotion path and how to circumvent them? These and other questions this work intends to answer. Its goal is to identify significant common factors and best practices for better product promotion in emerging markets. The research focuses on six emerging markets: China, Brazil, UAE, South Africa, Poland and Kazakhstan. The choice is due to the structural analysis of Russian exports for 2016, the preferences of expert analytics and, if possible, different geographical location.
    Ключевые слова Product Promotion, Emerging Markets, Export, Brand, Partners.
    Название журнала European Research Studies Journal
    URL https://www.scopus.com/inward/record.uri?eid=2-s2.0-85059251571&partnerID=40&md5=c9ff3c5c7af9c833b13e01dc7a673cb1
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