Казанский (Приволжский) федеральный университет, КФУ
КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ
 
MODERN TOOLS OF REGULATION AND MANAGEMENT OF ENTERPRISE'S ASSORTMENT
Форма представленияСтатьи в зарубежных журналах и сборниках
Год публикации2018
Языканглийский
  • Прошкина Ольга Владимировна, автор
  • Библиографическое описание на языке оригинала Nikolaeva Aleksandra A., Proshkina Olga V., Modern tools of regulation and management of enterprise's assortment//AMAZONIA INVESTIGA. - 2018. - Vol.7, Is.12. - P.255-260.
    Аннотация The article proposes a number of tools for managing the assortment of the multinomenclature enterprise; the method of forming the assortment policy is improved. The indexes for estimating the assortment of the production enterprise are listed. The algorithm of an estimation of adequacy of an existing assortment to market requirements and to production possibilities is described. It is proposed to compare the stage of the product life cycle with the level of return of unrealized products and the level of production equipment loading. The integration of modern Internet technologies into the mechanism of the assortment formation is offered. The main emphasis is on calculating the coefficients of adequacy of goods to the market, corrected in real time by statistical data of the firm's website. The using of the assortment list as an instrument of assortment control at points of sale is considered. The article is of an applied nature.
    Ключевые слова assortment, assortment policy, assortment management, the adequacy ratio of the product to the market, market demand, product, good.
    Название журнала AMAZONIA INVESTIGA
    URL http://www.udla.edu.co/revistas/index.php/amazonia-investiga/article/view/943
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