| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2019 |
| Язык | английский |
|
Шабалина Светлана Александровна, автор
|
|
Vanickova Radka , автор
|
|
Шабалин Евгений Степанович, автор
Шигапова Алина Юрьевна, автор
|
| Библиографическое описание на языке оригинала |
S.Shabalina at al. Social media marketing as a digital
economy tool of the services market for the population of the Republic of
Tatarstan»VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th–31st May 2018. P.
356-367 |
| Аннотация |
VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th?31st May 2018 |
| Ключевые слова |
behavioral model, digitalization, marketing, services market, social media, targeting. |
| Название журнала |
VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th?31st May 2018
|
| URL |
https://www.springer.com/in/book/9783030113667. |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=195788 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Шабалина Светлана Александровна |
ru_RU |
| dc.contributor.author |
Vanickova Radka |
ru_RU |
| dc.contributor.author |
Шабалин Евгений Степанович |
ru_RU |
| dc.contributor.author |
Шигапова Алина Юрьевна |
ru_RU |
| dc.date.accessioned |
2019-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2019-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2019 |
ru_RU |
| dc.identifier.citation |
S.Shabalina at al. Social media marketing as a digital
economy tool of the services market for the population of the Republic of
Tatarstan»VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th–31st May 2018. P.
356-367 |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=195788 |
ru_RU |
| dc.description.abstract |
VI International Scientific Conference Digital Transformation of the Economy: Challenges, Trends and New Opportunities held in Samara, Russia (Samara State University of Economics) on 29th?31st May 2018 |
ru_RU |
| dc.description.abstract |
The authors analyze the popularity of social media as one of digital economy tools among users of the Republic of Tatarstan. It contains the comparative analy-sis on age categories of users and activity of respondents. The research purpose is analysis of social media and behavioral characteristics of their users for deter-mination of weak spots of use of social networking sites for studying of the ser-vices market as a channel for obtaining tourist information and their elimination. The most popular social networking services are identified according to the num-ber of hits. There are also defined key positions, on which potential clients plan their vacation and which have the greatest credibility. The conclusions on the in-creasing role of SMM in the service sector were drawn on the basis of respond-ent responses. The age categories of users and the most reliable information channels are determined. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
behavioral model |
ru_RU |
| dc.subject |
digitalization |
ru_RU |
| dc.subject |
marketing |
ru_RU |
| dc.subject |
services market |
ru_RU |
| dc.subject |
social media |
ru_RU |
| dc.subject |
targeting. |
ru_RU |
| dc.title |
Social media marketing as a digital
economy tool of the services market for the population of the Republic of
Tatarstan» |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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