КФУ. Карточка публикации. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches

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AN OPTIMAL AND QUASI-OPTIMAL ALTERNATIVES DETERMINATION IN THE MULTICRITERIA MARKETING RESEARCHES

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2020

Язык

английский

Авторы, сотрудники КФУ

Воронцов Дмитрий Петрович, автор

Хамидуллина Гульнара Рафкатовна, автор

Библиографическое описание на языке оригинала

Shikhalev A.M, Vorontsov D.P., Khamidullina G.R. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches//Smart Innovation, Systems and Technologies. - 2020. - Vol. 138, Is.. - P.826-833.

Аннотация

The problem of multicriteria choice is considered at the example of marketing researches. The problem is solved in two stages. At the first stage it is necessary to find the alternative which is optimal to the all used criteria. The intermediate stage is the ranging of other alternatives compares to the optimal which has gained the majority of conditional points. The second stage is concerned with the actions of the decision-making person (DMP) for the most objectifying choice of quasioptimum alternatives. Then with the considerable size of the alternatives set the optimum alternative is complemented with the quasioptimal list solutions by the decision-making person in two stages. On the first stage the decision-maker determines the size of some threshold value in the interactive mode. Next, on the second stage after the clustering with the author's method of randomized ranks elements of the studied set and displaying the range to the chart of alternatives corrects the initial choice. This correction depends on the revealed clusters elements coloring as injective prototypes mapping i.e. the elements of color of the standardized colors range for the images which are the investigated areas of the explored region. The display of a prototype (as color) to the areas image generally could have the surjective character when the remained classes and their elements are painted by the last range color which obviously marks not the quasioptimum alternatives areas of the explored region.

Ключевые слова

Clustering, color, decision-making problems, fuzzy sets, mappings, optimization

Название журнала

Smart Innovation, Systems and Technologies

URL

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85065081105&doi=10.1007%2f978-3-030-15577-3_76&partnerID=40&md5=7ca1a7b1673b50e0b2e6dcc42dde2ef5

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https://repository.kpfu.ru/?p_id=203590

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Воронцов Дмитрий Петрович	ru_RU
dc.contributor.author	Хамидуллина Гульнара Рафкатовна	ru_RU
dc.date.accessioned	2020-01-01T00:00:00Z	ru_RU
dc.date.available	2020-01-01T00:00:00Z	ru_RU
dc.date.issued	2020	ru_RU
dc.identifier.citation	Shikhalev A.M, Vorontsov D.P., Khamidullina G.R. An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches//Smart Innovation, Systems and Technologies. - 2020. - Vol. 138, Is.. - P.826-833.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=203590	ru_RU
dc.description.abstract	Smart Innovation, Systems and Technologies	ru_RU
dc.description.abstract	The problem of multicriteria choice is considered at the example of marketing researches. The problem is solved in two stages. At the first stage it is necessary to find the alternative which is optimal to the all used criteria. The intermediate stage is the ranging of other alternatives compares to the optimal which has gained the majority of conditional points. The second stage is concerned with the actions of the decision-making person (DMP) for the most objectifying choice of quasioptimum alternatives. Then with the considerable size of the alternatives set the optimum alternative is complemented with the quasioptimal list solutions by the decision-making person in two stages. On the first stage the decision-maker determines the size of some threshold value in the interactive mode. Next, on the second stage after the clustering with the author's method of randomized ranks elements of the studied set and displaying the range to the chart of alternatives corrects the initial choice. This correction depends on the revealed clusters elements coloring as injective prototypes mapping i.e. the elements of color of the standardized colors range for the images which are the investigated areas of the explored region. The display of a prototype (as color) to the areas image generally could have the surjective character when the remained classes and their elements are painted by the last range color which obviously marks not the quasioptimum alternatives areas of the explored region.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Clustering	ru_RU
dc.subject	color	ru_RU
dc.subject	decision-making problems	ru_RU
dc.subject	fuzzy sets	ru_RU
dc.subject	mappings	ru_RU
dc.subject	optimization	ru_RU
dc.title	An optimal and quasi-optimal alternatives determination in the multicriteria marketing researches	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU