| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2019 |
| Язык | английский |
|
Андреева Елена Анатольевна, автор
Михайлова Маргарита Андреевна, автор
Чумарина Гульнара Раисовна, автор
|
| Библиографическое описание на языке оригинала |
Gulnara Raisovna Chumarina, Margarita Andreevna Mikhailova, Yelena Anatolyevna Andreyeva ENSURING COMPETITIVENESS OF ADVERTISING IN THE ORGANIZATION MANAGEMENT SYSTEM // International Journal on Emerging Technologies 10(2a). – 2019.– pp. 101-103.
|
| Аннотация |
International Journal on Emerging Technologies |
| Ключевые слова |
Non-price competition, advertising market, competitiveness of a product (service), direct and indirect
advertising. |
| Название журнала |
International Journal on Emerging Technologies
|
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=213831 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Андреева Елена Анатольевна |
ru_RU |
| dc.contributor.author |
Михайлова Маргарита Андреевна |
ru_RU |
| dc.contributor.author |
Чумарина Гульнара Раисовна |
ru_RU |
| dc.date.accessioned |
2019-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2019-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2019 |
ru_RU |
| dc.identifier.citation |
Gulnara Raisovna Chumarina, Margarita Andreevna Mikhailova, Yelena Anatolyevna Andreyeva ENSURING COMPETITIVENESS OF ADVERTISING IN THE ORGANIZATION MANAGEMENT SYSTEM // International Journal on Emerging Technologies 10(2a). – 2019.– pp. 101-103.
|
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=213831 |
ru_RU |
| dc.description.abstract |
International Journal on Emerging Technologies |
ru_RU |
| dc.description.abstract |
This article deals with the specificity and economic aspects of advertising at various stages of
the reproduction process. The functions of advertising as the element of non-price competition in the
economic environment are systematized; the features of advertising as the element of exchange subsystem
in the system of production relations are defined in this study. The specificity and economic content of
advertising as the element of non-price competition are determined by the stages of the reproduction
process. Advertising performs the function of exchange in the system of production relations, and it is a
market instrument for influencing the needs of potential consumers, in order to form a steady demand for a
product (service). Management of the advertising competitiveness involves the impact on the system of
production and marketing activities of the enterprise. The creation of interactive advertising and information
system is one of the ways to increase the competitiveness of advertising. |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
Non-price competition |
ru_RU |
| dc.subject |
advertising market |
ru_RU |
| dc.subject |
competitiveness of a product (service) |
ru_RU |
| dc.subject |
direct and indirect
advertising. |
ru_RU |
| dc.title |
ENSURING COMPETITIVENESS OF ADVERTISING IN THE ORGANIZATION MANAGEMENT SYSTEM |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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