КФУ. Карточка публикации. Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan)

КАЗАНСКИЙ
ФЕДЕРАЛЬНЫЙ УНИВЕРСИТЕТ

RUS

- EN
- 中文
- ES

REGIONAL SPECIFICS OF THE DEVELOPMENT OF MEDIA BRANDS OF ONLINE MEDIA OFFICES (FOR EXAMPLE, THE REPUBLIC OF TATARSTAN)

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2019

Язык

русский

Авторы, сотрудники КФУ

Дорощук Елена Сергеевна, автор

Староверова Татьяна Сергеевна, автор

Библиографическое описание на языке оригинала

Elena Sergeevna Doroschuk, Tatiana Sergeevna Staroverova. Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan) //Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201930. DOI: https://doi.org/10.29333/ojcmt/6276.

Аннотация

The phenomenon of mediatization has an impact on social processes and culture, creating a new mediated world in which relentless competition and digital technologies cause the transformation of media systems. A striking case in point is the processes of conquering and retaining market segments in network spaces, which gives rise to new forms of media activity. One of them is media branding in the online media offices.

Ключевые слова

Media brand, Online Media Office, Regional media system, media market, media branding tools, media product, Media brand effectiveness.

Название журнала

Online Journal of Communication and Media Technologies

URL

https://www.ojcmt.net/article/regional-specifics-of-the-development-of-media-brands-of-online-media-offices-for-example-the-6276

Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку

https://repository.kpfu.ru/?p_id=214258

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Дорощук Елена Сергеевна	ru_RU
dc.contributor.author	Староверова Татьяна Сергеевна	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	Elena Sergeevna Doroschuk, Tatiana Sergeevna Staroverova. Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan) //Online Journal of Communication and Media Technologies, Volume 9, Issue 4, October 2019, e201930. DOI: https://doi.org/10.29333/ojcmt/6276.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=214258	ru_RU
dc.description.abstract	Online Journal of Communication and Media Technologies	ru_RU
dc.description.abstract	The phenomenon of mediatization has an impact on social processes and culture, creating a new mediated world in which relentless competition and digital technologies cause the transformation of media systems. A striking case in point is the processes of conquering and retaining market segments in network spaces, which gives rise to new forms of media activity. One of them is media branding in the online media offices.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Media brand	ru_RU
dc.subject	Online Media Office	ru_RU
dc.subject	Regional media system	ru_RU
dc.subject	media market	ru_RU
dc.subject	media branding tools	ru_RU
dc.subject	media product	ru_RU
dc.subject	Media brand effectiveness.	ru_RU
dc.title	Regional Specifics of the Development of Media Brands of Online Media Offices (For Example, the Republic of Tatarstan)	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU