КФУ. Карточка публикации. REPUTATION AS A COMPETITIVE ADVANTAGE

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REPUTATION AS A COMPETITIVE ADVANTAGE

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2019

Авторы, сотрудники КФУ

Горячева Ольга Николаевна, автор

Калинина Галина Сергеевна, автор

Авторы, аспиранты КФУ

Калинина Галина Сергеевна, автор

Библиографическое описание на языке оригинала

Goryacheva, Olga N., Kalinina, Galina S. REPUTATION AS A COMPETITIVE ADVANTAGE // AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH / 2019. 29-31 P.

Аннотация

Reputation is the organization's most important intangible asset, characterized by variability and correlating with many external indicators. Moreover, competitors always strive to strike at it, try to directly or indirectly discredit the opponent's name; therefore professional PR-support of the organization's activities, on the one hand, and high-quality preparation for the reputation risks of the PR specialist, on the other hand, are necessary in modern business conditions. The relevance of this work is connected with understanding the importance of reputation as a strategic resource of vitality in the professional community. The article reports that in the process of forming public opinion about reputation, accessible information about the organization and its specialists, their recognition, which contributes to the subjective interpretation of the facts of the enterprise's activity among consumers, competitors and business partners, is important.

Ключевые слова

reputation; competition; public relations; career; advantage; PR-specialist

Название журнала

AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH

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https://repository.kpfu.ru/?p_id=225725

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Горячева Ольга Николаевна	ru_RU
dc.contributor.author	Калинина Галина Сергеевна	ru_RU
dc.contributor.author	Калинина Галина Сергеевна	ru_RU
dc.date.accessioned	2019-01-01T00:00:00Z	ru_RU
dc.date.available	2019-01-01T00:00:00Z	ru_RU
dc.date.issued	2019	ru_RU
dc.identifier.citation	Goryacheva, Olga N., Kalinina, Galina S. REPUTATION AS A COMPETITIVE ADVANTAGE // AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH / 2019. 29-31 P.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=225725	ru_RU
dc.description.abstract	AD ALTA-JOURNAL OF INTERDISCIPLINARY RESEARCH	ru_RU
dc.description.abstract	Reputation is the organization's most important intangible asset, characterized by variability and correlating with many external indicators. Moreover, competitors always strive to strike at it, try to directly or indirectly discredit the opponent's name; therefore professional PR-support of the organization's activities, on the one hand, and high-quality preparation for the reputation risks of the PR specialist, on the other hand, are necessary in modern business conditions. The relevance of this work is connected with understanding the importance of reputation as a strategic resource of vitality in the professional community. The article reports that in the process of forming public opinion about reputation, accessible information about the organization and its specialists, their recognition, which contributes to the subjective interpretation of the facts of the enterprise's activity among consumers, competitors and business partners, is important.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	REPUTATION AS A COMPETITIVE ADVANTAGE	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU