КФУ. Карточка публикации. Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations

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ANALYTICAL PROCEDURES FOR ASSESSING EFFECTIVENESS OF SPENDING ON ONLINE ADVERTISING IN MEDICAL ORGANIZATIONS

Форма представления

Статьи в российских журналах и сборниках

Год публикации

2018

Язык

английский

Авторы, сотрудники КФУ

Наумова Наталья Александровна, автор

Библиографическое описание на языке оригинала

Natalia Aleksandrovna Naumova, Ilnara Ilnurovna Rahmanova, Regina Vildanovna Nagumanova Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations\\ International conference «Economy in the modern world« (ICEMW 2018) - 2018

Аннотация

Economy in the modern world

Ключевые слова

Audit, online advertising, medical organization, economic indicators, auditor's report

Название журнала

Economy in the modern world

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https://repository.kpfu.ru/?p_id=231034

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Наумова Наталья Александровна	ru_RU
dc.date.accessioned	2018-01-01T00:00:00Z	ru_RU
dc.date.available	2018-01-01T00:00:00Z	ru_RU
dc.date.issued	2018	ru_RU
dc.identifier.citation	Natalia Aleksandrovna Naumova, Ilnara Ilnurovna Rahmanova, Regina Vildanovna Nagumanova Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations\\ International conference «Economy in the modern world« (ICEMW 2018) - 2018	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=231034	ru_RU
dc.description.abstract	Economy in the modern world	ru_RU
dc.description.abstract	The practical tool kit of an estimation efficiency of expenses for advertising in the Internet in medical organizations for proprietors, internal auditors, heads is reported. Theoretical material was collected from scientific journals, articles and books. By means of economic indicators analytical procedures according to estimation efficiency of expenses for online advertising are required	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	Audit	ru_RU
dc.subject	online advertising	ru_RU
dc.subject	medical organization	ru_RU
dc.subject	economic indicators	ru_RU
dc.subject	auditor's report	ru_RU
dc.title	Analytical procedures for assessing effectiveness of spending on online advertising in medical organizations	ru_RU
dc.type	Статьи в российских журналах и сборниках	ru_RU