КФУ. Карточка публикации. Internal Marketing Role in Human Resources Management

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INTERNAL MARKETING ROLE IN HUMAN RESOURCES MANAGEMENT

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2021

Язык

русский

Авторы, сотрудники КФУ

Каленская Наталья Валерьевна, автор

Библиографическое описание на языке оригинала

I. V. Yakhneeva, A. N. Agafonova, N. V. Kalenskaya Internal Marketing Role in Human Resources Management// Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies.- pp 255-261.

Аннотация

Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies

Ключевые слова

Corporate social responsibility Human resources management Internal marketing Social investments

Название журнала

Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies

URL

https://www.springer.com/gp/book/9783030609252?wt_mc=Internal.Event.1.SEM.ChapterAuthorCongrat

Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку

https://repository.kpfu.ru/?p_id=241967

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Каленская Наталья Валерьевна	ru_RU
dc.date.accessioned	2021-01-01T00:00:00Z	ru_RU
dc.date.available	2021-01-01T00:00:00Z	ru_RU
dc.date.issued	2021	ru_RU
dc.identifier.citation	I. V. Yakhneeva, A. N. Agafonova, N. V. Kalenskaya Internal Marketing Role in Human Resources Management// Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies.- pp 255-261.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=241967	ru_RU
dc.description.abstract	Digital Economy and the New Labor Market: Jobs, Competences and Innovative HR Technologies	ru_RU
dc.description.abstract	The article addresses the impact of the internal marketing concept on the policy of companies in the field of personnel management. Authors examine the problem of the importance of personnel as stakeholders through the prism of corporate social responsibility. The sample of companies includes 20 largest representatives of Russian business and 120 regional small and medium enterprises. The study is based on the use of data posted by companies in the form of social and integrated reports, and data obtained by polling a sample of small and medium-sized businesses. The hypothesis formulated by the author that Russian companies increased their share of social support costs and regarded staff members as internal clients has not been confirmed.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject		ru_RU
dc.title	Internal Marketing Role in Human Resources Management	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU