| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2020 |
| Язык | английский |
|
Агеева Юлия Викторовна, автор
|
| Библиографическое описание на языке оригинала |
Nianzu C, Ageeva J.V, Yi L., Advertising as a platform for language game//Hamdard Islamicus. - 2020. - Vol.43, Is.1. - P.1202-1208. |
| Аннотация |
The present study is devoted to a language game as a wide spread advertising phenomenon. With reference to contextual analysis of the language game in advertisements, the article considers achievement of the main advertising goals (to attract potential consumers and influence their buying behavior) by virtue of various creative language means.
The article discusses and analyzes different types of language games based on phonetic, lexical and grammatical means of the Russian language. Cases of the language game with the use of onomatopoeia, homonyms and nonce words are emphasized. The specific features of the linguistic phenomenon in the advertising are illustrated with appropriate examples. Reportedly, the advertising makes possible the language game and, in certain cases, is an ideal environment for its implementation.
Considering the language game as an integral part of the advertising discourse, the authors of the article draw conclusions about the similarity of the communicative goal in the language game and advertising. Apart from contribution to the theory of advertising from the standpoint of modern linguistics, on the one hand, and to the development of the language game theory, on the other hand, the results of the study could fruitfully explore creative possibilities of the language, including in advertising.
|
| Ключевые слова |
advertisements, language game, onomatopoeia, homonyms, nonce words |
| Название журнала |
Hamdard Islamicus
|
| URL |
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85096220370&partnerID=40&md5=acf10f065532ab37f15575fefe4d7a50 |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=242323 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Агеева Юлия Викторовна |
ru_RU |
| dc.date.accessioned |
2020-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2020-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2020 |
ru_RU |
| dc.identifier.citation |
Nianzu C, Ageeva J.V, Yi L., Advertising as a platform for language game//Hamdard Islamicus. - 2020. - Vol.43, Is.1. - P.1202-1208. |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=242323 |
ru_RU |
| dc.description.abstract |
Hamdard Islamicus |
ru_RU |
| dc.description.abstract |
The present study is devoted to a language game as a wide spread advertising phenomenon. With reference to contextual analysis of the language game in advertisements, the article considers achievement of the main advertising goals (to attract potential consumers and influence their buying behavior) by virtue of various creative language means.
The article discusses and analyzes different types of language games based on phonetic, lexical and grammatical means of the Russian language. Cases of the language game with the use of onomatopoeia, homonyms and nonce words are emphasized. The specific features of the linguistic phenomenon in the advertising are illustrated with appropriate examples. Reportedly, the advertising makes possible the language game and, in certain cases, is an ideal environment for its implementation.
Considering the language game as an integral part of the advertising discourse, the authors of the article draw conclusions about the similarity of the communicative goal in the language game and advertising. Apart from contribution to the theory of advertising from the standpoint of modern linguistics, on the one hand, and to the development of the language game theory, on the other hand, the results of the study could fruitfully explore creative possibilities of the language, including in advertising.
|
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
advertisements |
ru_RU |
| dc.subject |
language game |
ru_RU |
| dc.subject |
onomatopoeia |
ru_RU |
| dc.subject |
homonyms |
ru_RU |
| dc.subject |
nonce words |
ru_RU |
| dc.title |
Advertising as a platform for language game |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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