КФУ. Карточка публикации. Phraseological Units with Ornithonyms in Brand Naming

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PHRASEOLOGICAL UNITS WITH ORNITHONYMS IN BRAND NAMING

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2021

Язык

английский

Авторы, сотрудники КФУ

Андреева Елена Анатольевна, автор

Назмиева Эльмира Ильдаровна, автор

Сахибуллина Кадрия Азатовна, автор

Библиографическое описание на языке оригинала

Sakhibullina Kadriia Azatovna, Andreeva Elena Anatolyevna, Nazmiyeva Elmira Ildarovna, Phraseological Units with Ornithonyms in Brand Naming//APPLIED LINGUISTICS RESEARCH JOURNAL. - 2021. - Vol.5, Is.1. - P.246-250.

Аннотация

The article is devoted to the study of phraseological units with bird names which are considered to be the reflection of collective thought. A big number of brand and company names using these phraseological units were found in English, which proves that they are widely used in the modern English language. Taking into account the main features of the brand names which should be short and meaningful, phraseological units based on two or three words are quite convenient to accomplish this role. Brand image of the analyzed names is usually build in two main aspects: phraseological meaning or wordplay.

Ключевые слова

language, phraseological meaning, ornithonyms, brand names, naming, associative meaning.

Название журнала

APPLIED LINGUISTICS RESEARCH JOURNAL

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https://repository.kpfu.ru/?p_id=249678

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Андреева Елена Анатольевна	ru_RU
dc.contributor.author	Назмиева Эльмира Ильдаровна	ru_RU
dc.contributor.author	Сахибуллина Кадрия Азатовна	ru_RU
dc.date.accessioned	2021-01-01T00:00:00Z	ru_RU
dc.date.available	2021-01-01T00:00:00Z	ru_RU
dc.date.issued	2021	ru_RU
dc.identifier.citation	Sakhibullina Kadriia Azatovna, Andreeva Elena Anatolyevna, Nazmiyeva Elmira Ildarovna, Phraseological Units with Ornithonyms in Brand Naming//APPLIED LINGUISTICS RESEARCH JOURNAL. - 2021. - Vol.5, Is.1. - P.246-250.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=249678	ru_RU
dc.description.abstract	APPLIED LINGUISTICS RESEARCH JOURNAL	ru_RU
dc.description.abstract	The article is devoted to the study of phraseological units with bird names which are considered to be the reflection of collective thought. A big number of brand and company names using these phraseological units were found in English, which proves that they are widely used in the modern English language. Taking into account the main features of the brand names which should be short and meaningful, phraseological units based on two or three words are quite convenient to accomplish this role. Brand image of the analyzed names is usually build in two main aspects: phraseological meaning or wordplay.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	language	ru_RU
dc.subject	phraseological meaning	ru_RU
dc.subject	ornithonyms	ru_RU
dc.subject	brand names	ru_RU
dc.subject	naming	ru_RU
dc.subject	associative meaning.	ru_RU
dc.title	Phraseological Units with Ornithonyms in Brand Naming	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU