КФУ. Карточка публикации. GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING

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GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING

Форма представления

Статьи в зарубежных журналах и сборниках

Год публикации

2020

Язык

английский

Авторы, сотрудники КФУ

Хазиахметова Гузель Азатовна, автор

Библиографическое описание на языке оригинала

Guseva Ekaterina Borisovna, Khaziakhmetova Guzel Azatovna, GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING//INTERNATIONAL REVIEW. - 2020. - Vol., Is.3-4. - P.137-144.

Аннотация

Human capital is one of the key factors for organization's success in modern economic conditions. Its formation and implementation depend on the policy of the enterprise in the field of personnel management. Complexity and ambiguity of intra-personal processes - the carrier of human capital determines the necessity of progressive movement in the direction of research of cause-and-effect relations between managerial decisions, corporate environment and reaction of personnel to it in the forms of activity on transformation of human capital of a personality into the capital of the same name of organization and created value. Well-known tools of influence on the mentioned processes consist in realization of mechanisms formal and informal influence and creation of conditions for successful stimulation of economic activity. Digitization is the modern trend of economic reality in the behavior of the new generation of personalities of staff. This means devaluation of the tradition of obedience in response to the priorities of freethinking, determination, uncompromising, creativity and independence, the reference point to «easy«, «game« attitude to professional and everyday situations. All this determines the daily habits, interests, properties of reaction to the stimuli of human activity, determines the necessity to choose alternative methods of influence from the authoritarian ones. In this regard, the development of the theory and methodology of gamification of the employee's activity in the organization is seen as relevant. The presented article is devoted to the research of gamification's methodology of management in a system of non-material stimulation of commercial bank personnel.

Ключевые слова

gamification, human capital, personnel management, corporate culture, personnel training, personnel development.

Название журнала

INTERNATIONAL REVIEW

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https://repository.kpfu.ru/?p_id=257404

Полная запись метаданных

Поле DC	Значение	Язык
dc.contributor.author	Хазиахметова Гузель Азатовна	ru_RU
dc.date.accessioned	2020-01-01T00:00:00Z	ru_RU
dc.date.available	2020-01-01T00:00:00Z	ru_RU
dc.date.issued	2020	ru_RU
dc.identifier.citation	Guseva Ekaterina Borisovna, Khaziakhmetova Guzel Azatovna, GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING//INTERNATIONAL REVIEW. - 2020. - Vol., Is.3-4. - P.137-144.	ru_RU
dc.identifier.uri	https://repository.kpfu.ru/?p_id=257404	ru_RU
dc.description.abstract	INTERNATIONAL REVIEW	ru_RU
dc.description.abstract	Human capital is one of the key factors for organization's success in modern economic conditions. Its formation and implementation depend on the policy of the enterprise in the field of personnel management. Complexity and ambiguity of intra-personal processes - the carrier of human capital determines the necessity of progressive movement in the direction of research of cause-and-effect relations between managerial decisions, corporate environment and reaction of personnel to it in the forms of activity on transformation of human capital of a personality into the capital of the same name of organization and created value. Well-known tools of influence on the mentioned processes consist in realization of mechanisms formal and informal influence and creation of conditions for successful stimulation of economic activity. Digitization is the modern trend of economic reality in the behavior of the new generation of personalities of staff. This means devaluation of the tradition of obedience in response to the priorities of freethinking, determination, uncompromising, creativity and independence, the reference point to «easy«, «game« attitude to professional and everyday situations. All this determines the daily habits, interests, properties of reaction to the stimuli of human activity, determines the necessity to choose alternative methods of influence from the authoritarian ones. In this regard, the development of the theory and methodology of gamification of the employee's activity in the organization is seen as relevant. The presented article is devoted to the research of gamification's methodology of management in a system of non-material stimulation of commercial bank personnel.	ru_RU
dc.language.iso	ru	ru_RU
dc.subject	gamification	ru_RU
dc.subject	human capital	ru_RU
dc.subject	personnel management	ru_RU
dc.subject	corporate culture	ru_RU
dc.subject	personnel training	ru_RU
dc.subject	personnel development.	ru_RU
dc.title	GAMIFICATION AS A TOOL OF COMMERCIAL BANK STAFF ECONOMIC ACTIVITY AND STIMULATING	ru_RU
dc.type	Статьи в зарубежных журналах и сборниках	ru_RU