| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2021 |
| Язык | английский |
|
Ахметшин Ренат Максутович, автор
Белобородова Анастасия Леонидовна, автор
Мартынова Ольга Вячеславовна, автор
Палякин Роман Борисович, автор
Шафигуллина Анна Владимировна, автор
|
| Библиографическое описание на языке оригинала |
Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan |
| Аннотация |
E3S WEB OF CONFERENCES VOLUME 274 (2021) 2nd International Scientific Conference on Socio-Technical Construction and Civil Engineering (STCCE - 2021). France, 2021 |
| Ключевые слова |
Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan |
| Название журнала |
E3S WEB OF CONFERENCES VOLUME 274 (2021) 2nd International Scientific Conference on Socio-Technical Construction and Civil Engineering (STCCE - 2021). France, 2021
|
| URL |
https://elibrary.ru/item.asp?id=47182967 |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=264717 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Ахметшин Ренат Максутович |
ru_RU |
| dc.contributor.author |
Белобородова Анастасия Леонидовна |
ru_RU |
| dc.contributor.author |
Мартынова Ольга Вячеславовна |
ru_RU |
| dc.contributor.author |
Палякин Роман Борисович |
ru_RU |
| dc.contributor.author |
Шафигуллина Анна Владимировна |
ru_RU |
| dc.date.accessioned |
2021-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2021-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2021 |
ru_RU |
| dc.identifier.citation |
Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=264717 |
ru_RU |
| dc.description.abstract |
E3S WEB OF CONFERENCES VOLUME 274 (2021) 2nd International Scientific Conference on Socio-Technical Construction and Civil Engineering (STCCE - 2021). France, 2021 |
ru_RU |
| dc.description.abstract |
The article describes the concept of sustainable development and forms the criteria for sustainable development of the territory. The sustainability of the territory development should be considered from various angles, including industrial and agricultural development, the level of environmental friendliness, intersectoral and interdimensional interaction, creating the attractiveness of territories. The solution to the problems of territories attractiveness is to be found in the field of territorial marketing. The city as the pinnacle of territorial marketing requires a detailed analysis of the current state and the development of a strategy for further development. The scientific work describes an algorithm for the formation of marketing strategies for urban development. The research provides analysis of small towns development in the Republic of Tatarstan: Almetyevsk, Bolgar, Nizhnekamsk. Developing marketing strategies designed to enhance the attractiveness of small towns are identified as one of the backgrounds for creating comfortable conditions for residents and attracting tourists and professionals to improve the efficiency of the towns' resources... |
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
|
ru_RU |
| dc.title |
Marketing aspects of sustainable urban development in small towns of the Republic of Tatarstan |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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