| Форма представления | Статьи в зарубежных журналах и сборниках |
| Год публикации | 2022 |
| Язык | английский |
|
Боднар Светлана Сергеевна, автор
Яценко Галина Сергеевна, автор
|
| Библиографическое описание на языке оригинала |
Sabirova, D.R., Bodnar, S.S., Yatsenko, G.S.Analysis of English TV Commercials // Res Militaris, 2022,
vol.12, n?2, 2314-2323. (Scopus) |
| Аннотация |
Res Militaris |
| Ключевые слова |
human society, communication, media sociology, advertising, the English
language. |
| Название журнала |
Res Militaris
|
| URL |
https://resmilitaris.net/menu-script/index.php/resmilitaris/article/view/1158 |
| Пожалуйста, используйте этот идентификатор, чтобы цитировать или ссылаться на эту карточку |
https://repository.kpfu.ru/?p_id=273581 |
Полная запись метаданных  |
| Поле DC |
Значение |
Язык |
| dc.contributor.author |
Боднар Светлана Сергеевна |
ru_RU |
| dc.contributor.author |
Яценко Галина Сергеевна |
ru_RU |
| dc.date.accessioned |
2022-01-01T00:00:00Z |
ru_RU |
| dc.date.available |
2022-01-01T00:00:00Z |
ru_RU |
| dc.date.issued |
2022 |
ru_RU |
| dc.identifier.citation |
Sabirova, D.R., Bodnar, S.S., Yatsenko, G.S.Analysis of English TV Commercials // Res Militaris, 2022,
vol.12, n?2, 2314-2323. (Scopus) |
ru_RU |
| dc.identifier.uri |
https://repository.kpfu.ru/?p_id=273581 |
ru_RU |
| dc.description.abstract |
Res Militaris |
ru_RU |
| dc.description.abstract |
The development of the variety of information technologies, as well as their increasing
impact on the society, influenced the growth of sociologists' interest in the essence of the effect
of television advertising on the audience.
For any successful communication, a set of speech means is required, which will
contribute to the adequate perception of information by the recipient. Within the framework of
the advertising industry, this issue is especially essential, since the main goal of any advertising
is to offer and sell its services or products, which is impossible without properly structured text
content, as the goal is not only the correct perception of information, but also the interest and
desire to purchase a product or service.
This paper explores the features of English advertisements and its' impact on the audience of
consumers.
|
ru_RU |
| dc.language.iso |
ru |
ru_RU |
| dc.subject |
human society |
ru_RU |
| dc.subject |
communication |
ru_RU |
| dc.subject |
media sociology |
ru_RU |
| dc.subject |
advertising |
ru_RU |
| dc.subject |
the English
language. |
ru_RU |
| dc.title |
Analysis of English TV Commercials |
ru_RU |
| dc.type |
Статьи в зарубежных журналах и сборниках |
ru_RU |
|
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